| The resilient retail entrepreneur: dynamic capabilities for facing natural disasters E Martinelli, G Tagliazucchi, G Marchi International Journal of Entrepreneurial Behavior & Research 24 (7), 1222-1243, 2018 | 233 | 2018 |
| Extending lead-user theory to online brand communities: The case of the community Ducati G Marchi, C Giachetti, P De Gennaro Technovation 31 (8), 350-361, 2011 | 172 | 2011 |
| Successive changes in leadership in the worldwide mobile phone industry: The role of windows of opportunity and firms’ competitive action C Giachetti, G Marchi Research Policy 46 (2), 352-364, 2017 | 142 | 2017 |
| Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980–2009 C Giachetti, G Marchi Business History 52 (7), 1123-1150, 2010 | 136 | 2010 |
| International market selection for small firms: A fuzzy-based decision process G Marchi, M Vignola, G Facchinetti, G Mastroleo European Journal of Marketing 48 (11/12), 2198-2212, 2014 | 86 | 2014 |
| Reti e sistemi di piccole imprese: i produttori di macchine e impianti nel distretto ceramico di Sassuolo G Marchi FrancoAngeli, 1999 | 60 | 1999 |
| The moderating effect of trust on formal control mechanisms in international alliances B Balboni, G Marchi, M Vignola European Management Review 15 (4), 541-558, 2018 | 52 | 2018 |
| Piccole imprese e grande distribuzione nel mercato europeo dell'abbigliamento G Marchi, G Nardin Il caso dei produttori carpigiani, 1997 | 50 | 1997 |
| Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier's customer portfolio B Balboni, G Marchi, M Vignola Journal of Business Research 80, 277-287, 2017 | 37 | 2017 |
| The role of customer loyalty as a brand extension purchase predictor E Martinelli, A Belli, G Marchi The International Review of Retail, Distribution and Consumer Research 25 (2 …, 2015 | 36 | 2015 |
| The use of virtual tours to stimulate consumers’ buying and visit intentions: An application to the Parmigiano Reggiano cheese F De Canio, E Martinelli, M Peruzzini, G Marchi Italian Journal of Marketing 2021, 209-226, 2021 | 25 | 2021 |
| Internet nell'industria dell'abbigliamento G Marchi, G Nardin Esperienze nel distretto carpigiano e nel sistema moda italiano, 2004 | 24 | 2004 |
| Hedging effectiveness of cryptocurrencies in the European stock market L Gambarelli, G Marchi, S Muzzioli Journal of International Financial Markets, Institutions and Money 84, 101757, 2023 | 22 | 2023 |
| A nonlinear relationship between the team composition and performance in university spin-offs G Tagliazucchi, G Marchi, B Balboni Technological Forecasting and Social Change 172, 121061, 2021 | 20 | 2021 |
| The multiple roles of universities in UI collaborations: The case of Emilia–Romagna motor vehicle industry G Tagliazucchi, G Marchi, F Gherardini, F Leali Journal of Engineering and Technology Management 62, 101645, 2021 | 16 | 2021 |
| How does the space influence Living Labs? Evidence from two automotive experiences S Della Santa, G Tagliazucchi, G Marchi R&D Management 54 (2), 227-242, 2024 | 15 | 2024 |
| Enabling and inhibiting factors in adoption of Electronic-Reverse auctions: A longitudinal case study in grocery retailing E Martinelli, G Marchi International review of retail, distribution and consumer research 17 (3 …, 2007 | 14 | 2007 |
| Trasformazioni organizzative nell'impresa distrettuale: alcune premesse sulla definizione dell'unità di analisi T Bursi, G Marchi, G Nardin Il distretto industriale tra logiche di impresa e logiche di sistema, 48-64, 1997 | 11 | 1997 |
| Conoscenza di mercato per l'innovazione di prodotto G Marchi Franco Angeli, 2007 | 10 | 2007 |
| I servizi pubblici locali tra potestà legislativa statale e regionale G Marchi Giorn. dir. amm 1, 27, 2005 | 10 | 2005 |
