| Cross‐cultural differences in consumer decision‐making styles C Leo, R Bennett, CEJ Härtel Cross Cultural Management: An International Journal 12 (3), 32-62, 2005 | 328 | 2005 |
| Value co-destruction: a typology of resource misintegration manifestations G Laud, L Bove, C Ranaweera, WWC Leo, J Sweeney, S Smith Journal of Services Marketing 33 (7), 866-889, 2019 | 147 | 2019 |
| When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition Y Tsarenko, C Leo, HM Herman Journal of Business Research 82, 260-268, 2018 | 141 | 2018 |
| Moderating teen drinking: combining social marketing and education S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich Health Education 113 (5), 392-406, 2013 | 84 | 2013 |
| Differential segmentation responses to an alcohol social marketing program T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ... Addictive behaviors 49, 68-77, 2015 | 83 | 2015 |
| Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study D Arli, C Leo, F Tjiptono International Journal of Consumer Studies 40 (1), 2-13, 2016 | 77 | 2016 |
| Maintaining or changing a drinking behavior? GOKA's short-term outcomes S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ... Journal of Business Research 68 (10), 2155-2163, 2015 | 62 | 2015 |
| Service system well-being: conceptualising a holistic concept WWC Leo, G Laud, C Yunhsin Chou Journal of Service Management 30 (6), 766-792, 2019 | 55 | 2019 |
| The beginning of value co-creation: understanding dynamics, efforts and betterment T Chen, S Ou Yang, C Leo Journal of Service Theory and Practice 27 (6), 1145-1166, 2017 | 55 | 2017 |
| Developing a multidimensional scale of customer-oriented deviance (COD) C Leo, R Russell-Bennett Journal of Business Research 67 (6), 1218-1225, 2014 | 50 | 2014 |
| One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program T Dietrich, S Rundle‐Thiele, C Leo, J Connor Journal of School Health 85 (4), 251-259, 2015 | 49 | 2015 |
| Exploring value destruction in social marketing services C Leo, N Zainuddin Journal of Social Marketing 7 (4), 405-422, 2017 | 48 | 2017 |
| Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective C Leo, R Russell-Bennett Journal of Marketing Management 28 (7-8), 865-886, 2012 | 48 | 2012 |
| A hierarchy-of-effects approach to designing a social marketing game R Russell-Bennett, C Leo, S Rundle-Thiele, J Drennan Journal of Nonprofit & Public Sector Marketing 28 (2), 105-128, 2016 | 47 | 2016 |
| Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics D Arli, C Leo Asia Pacific Journal of Marketing and Logistics 29 (5), 1055-1078, 2017 | 38 | 2017 |
| When feeling good counts! Impact of consumer gratitude and life satisfaction in access-based services CY Chou, WWC Leo, Y Tsarenko, T Chen European journal of marketing 57 (2), 626-652, 2023 | 24 | 2023 |
| Social marketing: Current issues and future challenges S Rundle-Thiele, K Kubacki, C Leo, D Arli, J Carins, T Dietrich, J Palmer, ... Cambridge Scholars Publishing, 2013 | 23 | 2013 |
| Servicing through digital interactions andwell-being in virtual communities CY Chou, WWC Leo, T Chen Journal of Services Marketing 36 (2), 217-231, 2022 | 22 | 2022 |
| Digital transformation for crisis preparedness: service employees’ perspective WWC Leo, G Laud, CY Chou Journal of Services Marketing 37 (3), 351-370, 2023 | 21 | 2023 |
| Social marketing customer orientation: A conceptualization, typology, and conceptual framework C Leo Journal of Nonprofit & Public Sector Marketing 25 (1), 56-80, 2013 | 20 | 2013 |
