| Robotic transformative service research: deploying social robots for consumer well-being during COVID-19 and beyond AP Henkel, M Čaić, M Blaurock, M Okan Journal of Service Management 31 (6), 1131-1148, 2020 | 180 | 2020 |
| Robotic role theory: an integrative review of human–robot service interaction to advance role theory in the age of social robots M Blaurock, M Čaić, M Okan, AP Henkel Journal of Service Management 33 (6), 27-49, 2022 | 33 | 2022 |
| A transdisciplinary review and framework of consumer interactions with embodied social robots: Design, delegate, and deploy M Blaurock, M Čaić, M Okan, AP Henkel International Journal of Consumer Studies, 2022 | 23 | 2022 |
| How tech companies advance sustainability through artificial intelligence: Developing and evaluating an AI x Sustainability strategy framework F Zechiel, M Blaurock, E Weber, M Büttgen, K Coussement Industrial Marketing Management 119, 75-89, 2024 | 12 | 2024 |
| Designing collaborative intelligence systems for employee-AI service co-production M Blaurock, M Büttgen, J Schepers Journal of Service Research, 10946705241238751, 2024 | 8 | 2024 |
| How can customers cope with cognitive demands of professional services? The role of employee coping support J Garbas, M Blaurock, M Büttgen, Z Ates Psychology & Marketing 40 (5), 867-887, 2023 | 6 | 2023 |
| An Integrative Model of AI Competencies for Business Students and Where to Acquire Them MF Kaya, C Zirnig, M Blaurock, F Zechiel, M Schoop Wirtschaftsinformatik 2023 Proceedings 38, 240, 2023 | 1 | 2023 |
| Service Encounter 1.0 Theories revisited–Development of an Evaluation Scheme to assess their explanatory Relevance in the Service Encounter 2.0 Environment M Blaurock Automatisierung und Personalisierung von Dienstleistungen: Konzepte …, 2020 | 1 | 2020 |
| Ziele und Programmatik einer integrierten KI-Lehre: Einführung in das interdisziplinäre Lehrkonzept von IKID M Schlegel, M Blaurock, J Gabrian, J Seitz Whitepaper-Serie Interdisziplinäre KI-Lehre 1, 1-34, 2024 | | 2024 |
| Overcoming Disciplinary Boundaries – Embracing Interdisciplinary Collaboration in Al Education and Beyond M Blaurock https://www.servsig.org/wordpress/2024/07/overcoming-disciplinary-boundaries …, 2024 | | 2024 |
| Artificial intelligence and robots in services: theory and management of (future) human–robot service interactions MK Blaurock | | 2023 |
| LTAS—breeding ground for international collaboration among young service scholars M Blaurock, AP Henkel | | 2022 |
| Synthesizing the state-of-the-art of human-robot interaction for designing the organizational frontline OF the future M Blaurock, M Čaic, M Okan, AP Henkel 16th International Research Conference in Service Management, 17-17, 2020 | | 2020 |
| 18. Service encounter theories revisited: An evaluation of their explanatory value within the service encounter 2.0 environment M Blaurock Proceedings of the AIRSI Conference 2019, 225, 2019 | | 2019 |