| One app to trace them all? Examining app specifications for mass acceptance of contact-tracing apps S Trang, M Trenz, WH Weiger, M Tarafdar, CMK Cheung European Journal of Information Systems 29 (4), 415-428, 2020 | 268 | 2020 |
| Trust me, I'm a bot–repercussions of chatbot disclosure in different service frontline settings N Mozafari, WH Weiger, M Hammerschmidt Journal of Service Management 33 (2), 221-245, 2022 | 182 | 2022 |
| Experiences that matter? The motivational experiences and business outcomes of gamified services T Wolf, WH Weiger, M Hammerschmidt Journal of Business Research 106, 353-364, 2020 | 154 | 2020 |
| Content versus community focus in live streaming services: how to drive engagement in synchronous social media JN Giertz, WH Weiger, M Törhönen, J Hamari Journal of Service Management 33 (1), 33-58, 2022 | 108 | 2022 |
| Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda M Törhönen, J Giertz, WH Weiger, J Hamari Electronic Commerce Research and Applications 46, 101027, 2021 | 95 | 2021 |
| Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis WH Weiger, HA Wetzel, M Hammerschmidt Journal of Service Management 28 (1), 2017 | 68 | 2017 |
| Don’t you dare push me: how persuasive social media tactics shape customer engagement WH Weiger, M Hammerschmidt, HA Wetzel Journal of the Association for Consumer Research 3 (3), 364-378, 2018 | 64 | 2018 |
| Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior T Kraemer, WH Weiger, MHJ Gouthier, M Hammerschmidt Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020 | 62 | 2020 |
| Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain T Wolf, S Jahn, M Hammerschmidt, WH Weiger International Journal of Research in Marketing 38 (2), 472-491, 2021 | 56 | 2021 |
| The perils of gamification: Does engaging with gamified services increase users’ willingness to disclose personal information? S Trang, WH Weiger Computers in Human Behavior 116, 106644, 2021 | 49 | 2021 |
| The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots. N Mozafari, WH Weiger, M Hammerschmidt ICIS, 1-18, 2020 | 49 | 2020 |
| Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage T Wolf, WH Weiger, M Hammerschmidt Hawaii International Conference on System Sciences 51, 1188-1196, 2018 | 42 | 2018 |
| Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media WH Weiger, HA Wetzel, M Hammerschmidt European Journal of Marketing 53 (9), 1808-1832, 2019 | 40 | 2019 |
| Resolving the chatbot disclosure dilemma: leveraging selective self-presentation to mitigate the negative effect of chatbot disclosure N Mozafari, WH Weiger, M Hammerschmidt | 32 | 2021 |
| The invisible leash: when human brands hijack corporate brands' consumer relationships JN Giertz, LD Hollebeek, WH Weiger, M Hammerschmidt Journal of Service Management 33 (3), 485-495, 2022 | 29 | 2022 |
| Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots N Mozafari, M Schwede, M Hammerschmidt, WH Weiger | 25 | 2022 |
| That's so embarrassing! When not to design for social presence in human-chatbot interactions N Mozafari, M Hammerschmidt, W Weiger Proceedings of the International Conference on Information Systems, 2021 | 19 | 2021 |
| Engaging business customers through online experiences in different cultures WH Weiger Journal of International Marketing 31 (3), 59-79, 2023 | 16 | 2023 |
| Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention M Schwede, M Hammerschmidt, WH Weiger Electronic Markets, 1-15, 2023 | 16 | 2023 |
| Understanding the what and how of successful social live streaming J Giertz, WH Weiger, M Törhönen, J Hamari International GamiFIN Conference, 167-176, 2020 | 11 | 2020 |
Maik HammerschmidtProfessor of Marketing and Innovation Management, University of GoettingenPatvirtintas el. paštas wiwi.uni-goettingen.de