| Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research D Jaiswal, AK Deshmukh, P Thaichon Journal of Retailing and Consumer Services 67, 102969, 2022 | 72 | 2022 |
| Goods and services tax (GST) implementation in India: A SAP–LAP–Twitter analytic perspective AK Deshmukh, A Mohan, I Mohan Global Journal of Flexible Systems Management 23 (2), 165-183, 2022 | 45 | 2022 |
| What drives electric vehicles in an emerging market? D Jaiswal, V Kaushal, AK Deshmukh, R Kant, P Kautish Marketing Intelligence & Planning 40 (6), 738-754, 2022 | 33 | 2022 |
| Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users D Jaiswal, A Mohan, AK Deshmukh Technological Forecasting and Social Change 193, 122627, 2023 | 30 | 2023 |
| Analysis of Indian retail demand chain using total interpretive modeling AK Deshmukh, A Mohan Journal of modelling in management 12 (3), 322-348, 2017 | 30 | 2017 |
| Demand Chain Management: The Marketing and Supply Chain Interface Redefined. AK Deshmukh, A Mohan IUP Journal of Supply Chain Management 13 (1), 2016 | 22 | 2016 |
| Agricultural insurance in India-A paradigm shift in Indian agriculture AK Deshmukh, D Khatri International Journal of Research in Economics and Social Sciences 2 (2), 138-50, 2012 | 17 | 2012 |
| A farmer-centric agricultural decision support system for market dynamics in a volatile agricultural supply chain PK Tripathi, CK Singh, R Singh, AK Deshmukh Benchmarking: An International Journal 30 (10), 3925-3952, 2023 | 14 | 2023 |
| Conceptualization and development of a supply chain-customer relationship management (SC2R-M) synergy mode A Mohan, AK Deshmukh Journal of Supply Chain Management Systems 2 (3), 9-25, 2013 | 14 | 2013 |
| Pricing strategy of cab aggregators in India C Anirvinna, AK Deshmukh Journal of Revenue and Pricing Management 19 (4), 248-254, 2019 | 7 | 2019 |
| Designing Demand Driven Price Sensitive Supply Chain Model for Indian Farmers PK Tripathi, CK Singh, S Patel, R Singh, AK Deshmukh Vision, 09722629231178649, 2023 | 5 | 2023 |
| Emergent Technologies for Supply Chain Risk and Disruption Management PK Tripathi, AK Deshmukh, T Nath Supply Chain Risk and Disruption Management: Latest Tools, Techniques and …, 2023 | 2 | 2023 |
| EXPLORING CONSUMER PREFERRED FOOD ATTRIBUTES IN INDIA AK Deshmukh, A Mohan GURUKUL BUSINESS REVIEW (GBR) 11 (1), 54, 2015 | 2 | 2015 |
| Role of Relationship Marketing in Demand Chain Collaboration A Deshmukh, Arun Kumar & Mohan Exploring Customer Dynamics: A Relationship and Behavioural Approach. 1, 67-79, 2012 | 2* | 2012 |
| Socio-economic Empowerment through Human Resource Development HRD: A Case of Barefoot College AK Deshmukh, I Mohan BHUManagement Review, 66, 2018 | 1 | 2018 |
| Modeling Demand Chain Management (DCM) Processes for Indian Retailing. AK Deshmukh, A Mohan Journal of Supply Chain Management Systems 5 (2), 2016 | 1 | 2016 |
| Corporate Social Responsibility (CSR) Nudge: A SAP-LAP-IRP Inquiry into the Discretion to Mandate J Patel, AK Deshmukh Global Journal of Flexible Systems Management, 1-30, 2024 | | 2024 |
| Universal Access to the Internet for Attaining Responsible Consumption-Based Sustainable Development Goal (SDG) K Kaman, AK Deshmukh Digital Technologies to Implement the UN Sustainable Development Goals, 433-449, 2024 | | 2024 |
| Prioritizing and Analyzing Demand Chain Management (DCM) Processes in Indian Retailing Using AHP AK Deshmukh, A Mohan Applying Predictive Analytics Within the Service Sector, 157-175, 2017 | | 2017 |
| The Grand Vision of Mahamana and Scientific Spirituality: An Exploration I Deshmukh, Arun Kumar, Mohan, Ashutosh & Mohan Prajna-BHU Research Journal 59 (2), 141-146, 2013 | | 2013 |
Ashutosh MohanAssociate Professor (Marketing & SCM), Institute of Management Studies, Faculty of ManagementPatvirtintas el. paštas fmsbhu.ac.in