| Strategic orientation and new product development performance: The role of networking capability and networking ability J Mu, E Thomas, G Peng, A Di Benedetto Industrial Marketing Management 64, 187-201, 2017 | 349 | 2017 |
| Supplier integration in new product development: Computer mediated communication, knowledge exchange and buyer performance E Thomas Industrial Marketing Management 42 (6), 890-899, 2013 | 221 | 2013 |
| The Role of Innovation Ecosystems and Social Capital in Startup Survival C Bandera, E Thomas IEEE Transactions on Engineering Management, 1-10, 2018 | 140 | 2018 |
| Who knows what in NPD teams: Communication context, mode, and task contingencies F Tang, J Mu, E Thomas Journal of Product Innovation Management 32 (3), 404-423, 2015 | 96 | 2015 |
| Platform-based product design and environmental turbulence: The mediating role of strategic flexibility EF Thomas European Journal of Innovation Management 17 (1), 107-124, 2014 | 65 | 2014 |
| Online group influence and digital product consumption J Mu, E Thomas, J Qi, Y Tan Journal of the Academy of Marketing Science 46, 921-947, 2018 | 37 | 2018 |
| Forecasting organizational adoption of high-technology product innovations separated by impact: Are traditional macro-level diffusion models appropriate? S McDade, TA Oliva, E Thomas Industrial marketing management 39 (2), 298-307, 2010 | 27 | 2010 |
| Industrial marketing firms and knowledge transfer: Toward a basic typology of community structures SM Mudambi, TA Oliva, EF Thomas Industrial Marketing Management 38 (2), 181-190, 2009 | 21 | 2009 |
| To pivot or not to pivot: On the relationship between pivots and revenue among startups C Bandera, E Thomas | 20 | 2019 |
| Type of knowledge sharing and its impact on collaborative new product development E Thomas, M Obal International Journal of Innovation Management 22 (02), 1850020, 2018 | 20 | 2018 |
| A behavioural game theory perspective on the collaboration between innovative and entrepreneurial firms PB Chou, C Bandera, E Thomas International Journal of Work Innovation 2 (1), 6-31, 2017 | 19 | 2017 |
| Antecedents and outcomes to implementing a top-down approach to platform product design EF Thomas Temple University, 2010 | 6 | 2010 |
| A game theory perspective of asymmetric alliances for new product development PB Chou, E Thomas International Journal of Entrepreneurship and Innovation Management 19 (1-2 …, 2015 | 4 | 2015 |
| Exploring the strategic use of platform-based planning E Thomas Atlantic Marketing Journal 1 (1), 3, 2012 | 4 | 2012 |
| Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups. C Bandera, E Thomas HICSS, 1-6, 2022 | 1 | 2022 |
| On the Timing of Pivots: Jumping the Gun or Late Out of the Gate? E Thomas, C Bandera | | 2023 |
| ARE TRADITIONAL MACRO-LEVEL DIFFUSION MODELS APPROPRIATE WHEN FORECASTING ORGANIZATIONAL ADOPTION OF HIGH-TECH PRODUCTS? SR McDade, TA Oliva, EF Thomas Enhancing Knowledge Development in Marketing, 327, 2008 | | 2008 |