The dark side of customer co-creation: exploring the consequences of failed co-created services S Heidenreich, K Wittkowski, M Handrich, T Falk Journal of the Academy of Marketing Science 43, 279-296, 2015 | 489 | 2015 |
What about passive innovation resistance? Investigating adoption‐related behavior from a resistance perspective S Heidenreich, M Handrich Journal of Product Innovation Management 32 (6), 878-903, 2015 | 344 | 2015 |
Adoption of technology-based services: the role of customers’ willingness to co-create S Heidenreich, M Handrich Journal of Service Management 26 (1), 44-71, 2015 | 142 | 2015 |
War for talents—How perceived organizational innovativeness affects employer attractiveness LP Sommer, S Heidenreich, M Handrich R&D Management 47 (2), 299-310, 2017 | 135 | 2017 |
Satisfied and unwilling: Exploring cognitive and situational resistance to innovations S Heidenreich, T Kraemer, M Handrich Journal of Business Research 69 (7), 2440-2447, 2016 | 126 | 2016 |
The willingness of a customer to co-create innovative, technology-based services: conceptualisation and measurement M Handrich, S Heidenreich International Journal of Innovation Management 17 (04), 1350011, 2013 | 56 | 2013 |
Digital transformation in the new product development process: the role of it-enabled PLM systems for relational, structural, and NPD performance FM Schweitzer, M Handrich, S Heidenreich International Journal of Innovation Management 23 (07), 1950067, 2019 | 33 | 2019 |
Two sides of the same coin-how the application of effectuation and causation shapes business model elements throughout the development stages of digital start-ups M Anagnou, M Handrich, B Schnellbächer, S Heidenreich International Journal of Entrepreneurial Venturing 11 (4), 309-334, 2019 | 22 | 2019 |
Alexa, You Freak Me Out–Identifying Drivers of Innovation Resistance and Adoption of Intelligent Personal Assistants M Handrich ICIS, 2021 | 11 | 2021 |
Firm innovativeness—The sufficient condition for business success? Examining antecedents of firm innovativeness and how it affects business success M Handrich, F Handrich, S Heidenreich International Journal of Innovation Management 19 (05), 1550053, 2015 | 10 | 2015 |
The dark side of customer industrial marketing: Past, present, and future S Heidenreich, K Wittkowski, M Handrich, T Falk Industrial Marketing Management 41 (1), 207-214, 2014 | 5 | 2014 |
Do opposites attract in new product development? Investigating the role of innovation-management control cooperation across the NPD process M Handrich, S Heidenreich, C Munck International Journal of Innovation Management 25 (08), 2150081, 2021 | 3 | 2021 |
Consumers' resistance to innovations–investigating the cases of passive and active innovation resistance S Heidenreich, M Handrich, T Schmidt Asia-Pacific Advances in Consumer Research 9, 256-258, 2011 | 3 | 2011 |
The Dark Side of Customer Co-Creation–What Happens When Technology-Based Co-Created Services Fail? M Handrich, S Heidenreich, L Thomas Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
Beschaffungscontrolling bei der Deutschen Lufthansa KH Steinke, R Wischmann, P Schentler, M Handrich Controlling 23 (11), 564-571, 2011 | 2 | 2011 |
The power of co-creation: managing customer co-creation of technology-based services M Handrich (No Title), 2012 | 1 | 2012 |
Failure-The Mother of Innovation: How Resistance to Change and Status Quo Satisfaction drive Passive Innovation Resistance S Heidenreich, M Handrich Asia-Pacific Advances in Consumer Research 9, 253-255, 2011 | 1 | 2011 |
Digital Employee Training With Digital Adoption Platforms Boost Learning and Knowledge Management of Corporate IT Systems M Handrich, M Otterbach International Journal of Knowledge Management (IJKM) 20 (1), 1-19, 2024 | | 2024 |
Does AI do more harm than good? Assessing innovativeness and complaining intentions for successful and failed Mechanical and Feeling AI services M Handrich | | 2022 |
MAKING USE OF TARIFF-CHOICE BIASES–INVESTIGATING STRATEGIES TO ENHANCE INTENSITY OF FLAT-RATE BIASES S Heidenreich, T Krämer, M Gouthier, M Handrich Global Marketing Conference, 1871-1871, 2014 | | 2014 |