| Balancing acquisition and retention resources to maximize customer profitability W Reinartz, JS Thomas, V Kumar Journal of marketing 69 (1), 63-79, 2005 | 1240 | 2005 |
| Increasing the ROI of social media marketing V Kumar, R Mirchandani MIT sloan management review, 2012 | 453 | 2012 |
| CRISPR-Cas9 mediated genome editing of drought and salt tolerance (OsDST) gene in indica mega rice cultivar MTU1010 VV Santosh Kumar, RK Verma, SK Yadav, P Yadav, A Watts, MV Rao, ... Physiology and Molecular Biology of Plants 26, 1099-1110, 2020 | 283 | 2020 |
| Elastic-plastic fracture analysis of through-wall and surface flaws in cylinders V Kumar, MD German General Electric Co., Schenectady, NY (USA). Corporate Research and …, 1988 | 251 | 1988 |
| Introduction of community-based skin-to-skin care in rural Uttar Pradesh, India GL Darmstadt, V Kumar, R Yadav, V Singh, P Singh, S Mohanty, ... Journal of perinatology 26 (10), 597-604, 2006 | 167 | 2006 |
| Influence of switching conditions on the VFTO magnitudes in a GIS VV Kumar, JM Thomas, MS Naidu IEEE Transactions on Power Delivery 16 (4), 539-544, 2001 | 153 | 2001 |
| Toxoplasma gondii infection enhances testicular steroidogenesis in rats A Lim, V Kumar, SA Hari Dass, A Vyas Molecular ecology 22 (1), 102-110, 2013 | 138 | 2013 |
| Friction material composite: types of brake friction material formulations and effects of various ingredients on brake performance–a review VV Kumar, SS Kumaran Materials Research Express 6 (8), 082005, 2019 | 110 | 2019 |
| Observation of plasma focusing of a 28.5 GeV positron beam JST Ng, P Chen, H Baldis, P Bolton, D Cline, W Craddock, C Crawford, ... Physical review letters 87 (24), 244801, 2001 | 103 | 2001 |
| Finite element analysis of failed slope by shear strength reduction technique: a case study for Surabhi Resort Landslide, Mussoorie township, Garhwal Himalaya V Gupta, RK Bhasin, AM Kaynia, V Kumar, AS Saini, RS Tandon, T Pabst Geomatics, Natural Hazards and Risk 7 (5), 1677-1690, 2016 | 94 | 2016 |
| Drip irrigation. RK Sivanappan | 94 | 1987 |
| Statistical methods in customer relationship management V Kumar, JA Petersen John Wiley & Sons, 2012 | 89 | 2012 |
| Spatial distribution and potential ecological risk assessment of heavy metals in agricultural soils of Northeastern Iran A Keshavarzi, V Kumar Geology, Ecology, and Landscapes 4 (2), 87-103, 2020 | 87 | 2020 |
| Light-induced dissociation of antenna complexes in the symbionts of scleractinian corals correlates with sensitivity to coral bleaching R Hill, AWD Larkum, O Prášil, DM Kramer, M Szabó, V Kumar, PJ Ralph Coral Reefs 31, 963-975, 2012 | 78 | 2012 |
| Potential of herbal drug and antibiotic combination therapy: a new approach to treat multidrug resistant bacteria M Bhardwaj, BR Singh, DK Sinha, V Kumar, P Vadhana, ... Pharm Anal Acta 7 (11), 523, 2016 | 75 | 2016 |
| An overview of herbal medicine V Kumar, V Kumar Int. J. Ph. Sci 1 (1), 1-20, 2009 | 65 | 2009 |
| Effect of quercetin on galactose-induced hyperglycaemic oxidative stress in hepatic and neuronal tissues of Wistar rats BV Ramana, VV Kumar, PNR Krishna, CS Kumar, PUM Reddy, TN Raju Acta diabetologica 43, 135-141, 2006 | 61 | 2006 |
| Interdiffusions in thin‐film Au on Pt on GaAs (100) studied with Auger spectroscopy CC Chang, SP Murarka, V Kumar, G Quintana Journal of Applied Physics 46 (10), 4237-4243, 1975 | 53 | 1975 |
| Petri net modelling and reliability evaluation of distributed processing systems V Kumar, KK Aggarwal Reliability Engineering & System Safety 41 (2), 167-176, 1993 | 51 | 1993 |
| Sexual attractiveness in male rats is associated with greater concentration of major urinary proteins V Kumar, A Vasudevan, LJT Soh, C Le Min, A Vyas, M Zewail-Foote, ... Biology of reproduction 91 (6), 150, 1-7, 2014 | 44 | 2014 |
