| Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy TH Pham, TN Nguyen, TTH Phan, NT Nguyen Journal of Strategic Marketing 27 (6), 540-556, 2019 | 408 | 2019 |
| Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores HV Nguyen, N Nguyen, BK Nguyen, A Lobo, PA Vu International Journal of Environmental Research and Public Health 16 (6), 1037, 2019 | 403 | 2019 |
| Pro-environmental purchase behaviour: The role of consumers' biospheric values TN Nguyen, A Lobo, S Greenland Journal of Retailing and Consumer Services 33, 98-108, 2016 | 389 | 2016 |
| Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism TTH Nguyen, Z Yang, N Nguyen, LW Johnson, TK Cao Sustainability 11 (9), 2653, 2019 | 359 | 2019 |
| The influence of cultural values on green purchase behaviour TN Nguyen, A Lobo, S Greenland Marketing Intelligence & Planning 35 (3), 377-396, 2017 | 309 | 2017 |
| Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust VT Dang, N Nguyen, S Pervan Journal of Retailing and Consumer Services 55, 102082, 2020 | 242 | 2020 |
| Young consumers’ green purchase behaviour in an emerging market TN Nguyen, A Lobo, BK Nguyen Journal of Strategic Marketing 26 (7), 583-600, 2018 | 240 | 2018 |
| Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach TTH Nguyen, N Nguyen, TBL Nguyen, TTH Phan, LP Bui, HC Moon Foods 8 (11), 576, 2019 | 230 | 2019 |
| Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation HV Nguyen, HX Tran, LV Huy, XN Nguyen, MT Do, N Nguyen Publishing Research Quarterly 36, 437-445, 2020 | 186 | 2020 |
| Energy efficient household appliances in emerging markets: The influence of consumers' values and knowledge on their attitudes and purchase behaviour TN Nguyen, A Lobo, S Greenland International Journal of Consumer Studies 41 (2), 167-177, 2017 | 155 | 2017 |
| Predicting consumer intention to use mobile payment services: empirical evidence from Vietnam TN Nguyen, TK Cao, PL Dang, HA Nguyen International Journal of Marketing Studies 8 (1), 117-124, 2016 | 140 | 2016 |
| The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances TN Nguyen, A Lobo, S Greenland Asia Pacific Journal of Marketing and Logistics 29 (4), 759-777, 2017 | 112 | 2017 |
| Strategic responses to COVID-19: The case of tour operators in Vietnam B Do, N Nguyen, C D'Souza, HD Bui, TNH Nguyen Tourism and Hospitality Research 22 (1), 5-17, 2022 | 101 | 2022 |
| Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles VH Le, TTC Mai, A Lobo, N Nguyen, HL Phan Sustainability 11 (5), 1237, 2019 | 101 | 2019 |
| Consumer behaviour and environmental sustainability N Nguyen, LW Johnson Journal of Consumer Behaviour 19 (6), 539-541, 2020 | 100 | 2020 |
| Some Key Factors Affecting Consumers’ Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam N Nguyen, HV Nguyen, PT Nguyen, VT Tran, HN Nguyen, TMN Nguyen, ... Foods 9 (1), 24, 2020 | 91 | 2020 |
| Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers TN Nguyen, A Lobo, HL Nguyen, TTH Phan, TK Cao Journal of Consumer Behaviour 15 (6), 560-570, 2016 | 90 | 2016 |
| The Impact of Marketing Mix Elements on Food Buying Behavior: A study of Supermarket Consumers in Vietnam TN Nguyen, TTH Phan, PA Vu International Journal of Business and Management 10 (10), 206-215, 2015 | 90 | 2015 |
| Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam QA Nguyen, L Hens, C MacAlister, L Johnson, B Lebel, SB Tan, ... Sustainability 10 (6), 2019, 2018 | 89 | 2018 |
| Development and validation of a scale measuring hotel website service quality (HWebSQ) VH Le, HTT Nguyen, N Nguyen, S Pervan Tourism Management Perspectives 35, 100697, 2020 | 87 | 2020 |
Hoang Viet NguyenThuongmai University - VietnamPatvirtintas el. paštas tmu.edu.vn