| “We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers YW Song, HS Lim, J Oh Psychology & Marketing 38 (10), 1723-1740, 2021 | 62 | 2021 |
| Instagram influencers in health communication: Examining the roles of influencer tier and message construal in COVID-19-prevention public service announcements J Looi, D Kemp, YWG Song Journal of Interactive Advertising 23 (1), 14-32, 2023 | 35 | 2023 |
| User acceptance of an artificial intelligence (AI) virtual assistant: an extension of the technology acceptance model YW Song | 28 | 2019 |
| Bridging the health literacy gap through AI chatbot design: the impact of gender and doctor cues on chatbot trust and acceptance E Jin, Y Ryoo, WJ Kim, YG Song Internet Research, 2024 | 5 | 2024 |
| Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change WK Moon, YG Song, L Atkinson Computers in Human Behavior: Artificial Humans 2 (1), 100047, 2024 | 3 | 2024 |
| Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals YG Song, J Ham, E Jin, MS Eastin Journal of Interactive Advertising, 1-18, 2024 | 2 | 2024 |
| Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes YG Song, J Looi, EY Kang Journal of Global Fashion Marketing 14 (4), 505-520, 2023 | 1 | 2023 |
| Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness S Lee, WK Moon, YG Song Journal of Interactive Advertising, 1-21, 2024 | | 2024 |
| Exploring construal level matching effects: focusing on descriptive norms and temporal framing in environmental cause-related communication contexts CIH Yun, Y Kim, YG Song Corporate Communications: An International Journal, 2024 | | 2024 |
| To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism JTL Anderson, KL Sussman, YG Song Journal of Interactive Advertising, 1-14, 2024 | | 2024 |
| “False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements YG Song, N Brown-Devlin, WK Moon International Journal of Advertising, 1-25, 2024 | | 2024 |
| COOKIES NOTICE: AN INVESTIGATION INTO TRANSPARENCY AWARENESS IN ONLINE BEHAVIORAL ADVERTISING S Lee, YG Song, WK Moon Global Marketing Conference, 370-370, 2023 | | 2023 |
| “CALL ME BY YOUR BRAND IMAGE:” ASSESSING HOW THE SATAN SHOES SCANDAL AFFECTED NIKE’S BRAND IMAGE YWG Song, J Looi CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 42, 0 | | |