Barak Libai

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Bendraautoriai

Eitan MullerProfessor of Marketing, Stern School of Business, New York UniversityPatvirtintas el. paštas stern.nyu.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityPatvirtintas el. paštas idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityPatvirtintas el. paštas huji.ac.il
Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolPatvirtintas el. paštas escp.eu
Katherine LemonProfessor of Marketing, Boston CollegePatvirtintas el. paštas bc.edu
Gil AppelThe George Washington UniversityPatvirtintas el. paštas gwu.edu
Eitan gerstnerProfessor Emeritus of Management, Technion, IsraelPatvirtintas el. paštas technion.ac.il
Dina MayzlinUSC Marshall School of BusinessPatvirtintas el. paštas marshall.usc.edu
Gal Oestreicher-SingerThe Coller School of Management, Tel Aviv UniversityPatvirtintas el. paštas tau.ac.il
Eyal BiyalogorskyArison school of BusinessPatvirtintas el. paštas idc.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemPatvirtintas el. paštas cc.huji.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelPatvirtintas el. paštas openu.ac.il
Yakov BartNortheastern UniversityPatvirtintas el. paštas northeastern.edu
Hans RisseladaAssociate Professor at the University of GroningenPatvirtintas el. paštas rug.nl
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenPatvirtintas el. paštas reutlingen-university.de
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordPatvirtintas el. paštas sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityPatvirtintas el. paštas asu.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomPatvirtintas el. paštas kcl.ac.uk
Irit NitzanTel-Aviv University, IsraelPatvirtintas el. paštas tauex.tau.ac.il
Sanjiv DasSanta Clara UniversityPatvirtintas el. paštas scu.edu

Stebėti

Barak Libai

Marketing Professor, Reichman University (formally IDC), Herzliya , Israel

Patvirtintas el. paštas idc.ac.il - Pagrindinis puslapis

Marketing Word of mouth Diffusion of Innovations Customer Profitability


Pavadinimas Rūšiuoti pagal šaltinius Rūšiuoti pagal metus Rūšiuoti pagal pavadinimą	Cituota Cituota	Metai
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing letters 12, 211-223, 2001	3047	2001
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	1074	2010
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005	997	2005
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	651	2001
Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001	510	2001
Social effects on customer retention I Nitzan, B Libai Journal of marketing 75 (6), 24-38, 2011	470	2011
What is the true value of a lost customer? JE Hogan, KN Lemon, B Libai Journal of Service Research 5 (3), 196-208, 2003	450	2003
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013	448*	2013
Quantifying the ripple: Word-of-mouth and advertising effectiveness JE Hogan, KN Lemon, B Libai Journal of Advertising Research 44 (3), 271-280, 2004	448	2004
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020	394	2020
The chilling effects of network externalities J Goldenberg, B Libai, E Muller International Journal of Research in Marketing 27 (1), 4-15, 2010	380	2010
Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002	372	2002
The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007	318	2007
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018	317	2018
From density to destiny: Using spatial dimension of sales data for early prediction of new product success T Garber, J Goldenberg, B Libai, E Muller Marketing Science 23 (3), 419-428, 2004	272	2004
The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009	229	2009
Marketing percolation J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000	207	2000
Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003	166	2003
Toward an individual customer profitability model: A segment-based approach B Libai, D Narayandas, C Humby Journal of service Research 5 (1), 69-76, 2002	163	2002
Targeting revenue leaders for a new product M Haenlein, B Libai Journal of marketing 77 (3), 65-80, 2013	154	2013

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