Mauro Jose De Oliveira

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Bendraautoriai

Man Lai CheungUniversity of NewcastlePatvirtintas el. paštas mmu.ac.uk
Philip J. Rosenberger IIIUniversity of NewcastlePatvirtintas el. paštas newcastle.edu.au
Guilherme PiresProfessor of Marketing, Newcastle Business School, University of NewcastlePatvirtintas el. paštas newcastle.edu.au
Ântonio Oliveira JrPesquisador AssociadoPatvirtintas el. paštas fei.edu.br
Roberto BernardesProfessor de Estrategia e Gestão da Inovação, PPGA - FEI / Colaborador PMDGI-ESPMPatvirtintas el. paštas fei.edu.br
Zhibin LinProfessor in Marketing, Durham UniversityPatvirtintas el. paštas durham.ac.uk
Felipe Mendes BoriniFull Professor - USPPatvirtintas el. paštas usp.br
Abdulaziz ElwaldaAssociate Professor at Misurata UniversityPatvirtintas el. paštas eps.misuratau.edu.ly
Mohammad M. RahmanProfessor of Marketing & Director of MBA, Shippensburg UniversityPatvirtintas el. paštas ship.edu
Fulya AcikgozUniversity of SussexPatvirtintas el. paštas sussex.ac.uk
Dr Sarah TurnbullUniversity of PortsmouthPatvirtintas el. paštas port.ac.uk
Karen MiddletonSenior Lecturer in Marketing, University of PortsmouthPatvirtintas el. paštas port.ac.uk
Sören KöcherTU Dortmund UniversityPatvirtintas el. paštas tu-dortmund.de
Jin Ho YunPostdoctoral Researcher, Wharton Neuroscience Initiative, Wharton SchoolPatvirtintas el. paštas wharton.upenn.edu
Sharipudin, Mohamad-Noor Salehhud...Universiti Putra MalaysiaPatvirtintas el. paštas upm.edu.my
Tânia Modesto Veludo-de-OliveiraProfessora de MarketingPatvirtintas el. paštas fgv.br
Márcio de la Cruz LuiDoutor em administração de empresas na FEI, Mestre em administração de empresas pela FEI, MBAPatvirtintas el. paštas fatec.sp.gov.br
Dr Padmali RodrigoAssociate Professor & Head of Postgraduate Education -Newcastle Business SchoolPatvirtintas el. paštas northumbria.ac.uk
K W Green JrProfessor of Management, Southern Arkansas UniversityPatvirtintas el. paštas saumag.edu
Richard CondeUniversity of Houston-DowntownPatvirtintas el. paštas uhd.edu

Stebėti

Mauro Jose De Oliveira

Professor of Business Communication, Ethics, Consumer Behavior, Digital Marketing, Social Media

Patvirtintas el. paštas fei.edu.br - Pagrindinis puslapis

Social Media Marketing Consumer Behavior SEM Generation Engagement


Pavadinimas Rūšiuoti pagal šaltinius Rūšiuoti pagal metus Rūšiuoti pagal pavadinimą	Cituota Cituota	Metai
Driving consumer–brand engagement and co-creation by brand interactivity ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira Marketing Intelligence & Planning 38 (4), 523-541, 2020	209	2020
Driving COBRAs: the power of social media marketing ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Marketing Intelligence & Planning 39 (3), 361-376, 2021	171	2021
Factors driving young users' engagement with Facebook: Evidence from Brazil MJ de Oliveira, MKZ Huertas, Z Lin Computers in human behavior 54, 54-61, 2016	169	2016
Curiosity on cutting-edge technology via theory of planned behavior and diffusion of innovation theory F Acikgoz, A Elwalda, MJ De Oliveira International Journal of Information Management Data Insights 3 (1), 100152, 2023	90	2023
Does life satisfaction influence the intention (We-Intention) to use Facebook? MJ de Oliveira, MKZ Huertas Computers in Human Behavior 50, 205-210, 2015	75	2015
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? K Middleton, S Turnbull, MJ de Oliveira International Journal of Advertising 39 (5), 679-698, 2020	68	2020
Impact of entrepreneurial orientation on strategic alliances and the role of top management AB Oliveira Junior, FM Borini, RC Bernardes, MJ Oliveira Revista de Administração de Empresas 56, 315-329, 2016	49	2016
The most optimal way to deal with negative consumer review: can positive brand and customer responses rebuild product purchase intentions? CB Brunner, S Ullrich, MJ De Oliveira Internet Research 29 (1), 104-122, 2019	43	2019
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y MNS Sharipudin, ML Cheung, MJ De Oliveira, A Solyom Journal of Hospitality & Tourism Research, 10963480211019847, 2021	27	2021
Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira Revista Brasileira de Marketing 18 (4), 116-136, 2019	10	2019
Empregabilidade e seus antecedentes para conquista da vaga de estágio por universitários TM Veludo-de-Oliveira, ME Ballestero-Alvarez, MJ Oliveira, PR Vidigal Revista Brasileira de Orientação Profissional 14 (1), 47-59, 2013	9	2013
Keeping the ball rolling: using the SOR framework to investigate the determinants of football fan loyalty MM Rahman, PJ Rosenberger III, JH Yun, MJ de Oliveira, S Köcher Asia Pacific Journal of Marketing and Logistics 36 (1), 122-147, 2024	6	2024
ISSUES IN CONSUMER-BASED BRAND EQUITY AND AGENDA FOR FUTURE RESEARCH MANLAI CHEUNG, GD PIRES, PJ ROSENBERGER III, MJ DE OLIVEIRA The Driving Trends of International Business in the 21st Century, 67, 2019	5	2019
Comunicação na internet: Uma análise do uso de ferramentas dialógicas em websites de agentes de integração no brasil IV Encontro de Marketing da ANPAD MJD Oliveira, MKZ Huertas Florianópolis, SC, 2010	5	2010
Dialogic communication in Brazilian websites: A longitudinal study MJ De Oliveira, MKZ Huertas XVII Seminaries in Administration, October, 29-31, 2014	4	2014
Consumer experience sharing in online social media: Individual characteristics and consumption experience Z Lin¹, MJ De Oliveira Academy of Marketing Conference, 2014	4	2014
Do the management process and organizational behavior modification enhance an ethical environment and organizational trust in the US and Brazil? C Sumlin, MJJ De Oliveira, R Conde, KW Green International Journal of Organizational Analysis, 2024	3	2024
The art of forming a partnership in an entrepreneurial world: the Brazilian case AB Oliveira Junior, MJ De Oliveira Journal of Entrepreneurship in Emerging Economies 15 (5), 1004-1027, 2023	3	2023
Moderation of the Dimensions of Innovativeness in the Usability of Services Based on Intelligent Personal Assistants M de la Cruz Lui, M De Oliveira, RC Bernardes, FM Borini, P Rodrigo International Journal of Innovation and Technology Management, 2241009, 2022	3	2022
Consumers’ online brand related activities on WeChat: The role of social media marketing efforts ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Congresso Latino Americano de Varejo e Consumo (CLAV), 2019	3	2019

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