| Marketing de relacionamento: aftermarketing TG Vavra Atlas, 1993 | 961 | 1993 |
| Aftermarketing: How to keep customers for life through relationship marketing TG Vavra (No Title), 1992 | 611 | 1992 |
| The Customer Delight Principle T Keiningham, T Vavra McGraw-Hill, 2001 | 302* | 2001 |
| Cómo medir la satisfacción del cliente según la ISO 9001: 2000 TG Vavra FC editorial, 2002 | 265 | 2002 |
| Müşteri tatmini ölçümlerinizi geliştirmenin yolları TG Vavra Kalder Yayınları, İstanbul, 1999 | 191 | 1999 |
| Customer delight and the bottom line TL Keiningham, MKM Goddard, TG Vavra, AJ Iaci Marketing Management 8 (3), 57, 1999 | 174 | 1999 |
| Loyalty Myths TL Keiningham, TG Vavra, L Aksoy, H Wallard John Wiley & Sons, 2005 | 156 | 2005 |
| Customer satisfaction measurement simplified: A step-by-step guide for ISO 9001: 2000 certification TG Vavra Quality Press, 2002 | 148 | 2002 |
| The influence of advertising's affective qualities on consumer response AJ Silk, TG Vavra [Cambridge, MIT], 1973 | 132 | 1973 |
| Controlling the grapevine. DR Pruden, TG Vavra Marketing management 13 (4), 24-30, 2004 | 91 | 2004 |
| Como medir la satisfacción del cliente según la ISO 9001: 2000 T Vavra Editorial FC, 2003 | 80 | 2003 |
| The brand-customer connection TL Keiningham, L Aksoy, T Perkins-Munn, TG Vavra Marketing management 14 (4), 33, 2005 | 64 | 2005 |
| Using aftermarketing to maintain a customer base TG VAVRA, DR PRUDEN Discount Merchandiser 35 (5), 86-88, 1995 | 62 | 1995 |
| Como medir la satisfacción del cliente T Vavra Madrid: FC Editorial, 2002 | 55 | 2002 |
| Evaluating new products PE Green, AM Krieger, TG Vavra Marketing Research 9 (4), 12, 1997 | 54 | 1997 |
| Sadakat söylenceleri TL Keiningham, TG Vavra, L Aksoy, H Wallard İstanbul: Rota Yayıncılık, 2006 | 46 | 2006 |
| A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales TL Keiningham, L Aksoy, B Cooil, K Peterson, TG Vavra Managing Service Quality: An International Journal 16 (5), 442-459, 2006 | 44 | 2006 |
| The database marketing imperative TG Vavra Marketing Management 2 (1), 46, 1993 | 36 | 1993 |
| Evaluating EZPass: Using conjoint analysis to assess consumer response to a new tollway technology T Vavra, PE Green, AM Krieger Marketing Research 11, 5-18, 1999 | 34 | 1999 |
| Selling after the sale: the advantages of aftermarketing TG Vavra Agency Sales 24, 40-40, 1994 | 34 | 1994 |
Timothy KeininghamJ. Donald Kennedy Endowed Chair in E-Commerce, St. John's UniversityPatvirtintas el. paštas stjohns.edu
