| A model of trust in online relationship banking A Mukherjee, P Nath International journal of bank marketing 21 (1), 5-15, 2003 | 1342 | 2003 |
| Role of electronic trust in online retailing: A re‐examination of the commitment‐trust theory A Mukherjee, P Nath European journal of marketing 41 (9/10), 1173-1202, 2007 | 1104 | 2007 |
| The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view P Nath, S Nachiappan, R Ramanathan Industrial Marketing Management 39 (2), 317-329, 2010 | 848 | 2010 |
| Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability W Yu, R Ramanathan, P Nath Technological Forecasting and Social Change 117, 160-169, 2017 | 345 | 2017 |
| Impact of environmental regulations on innovation and performance in the UK industrial sector R Ramanathan, A Black, P Nath, L Muyldermans Management decision 48 (10), 1493-1513, 2010 | 276 | 2010 |
| Performance benchmarking and strategic homogeneity of Indian banks A Mukherjee, P Nath, MN Pal International Journal of Bank Marketing 20 (3), 122-139, 2002 | 250 | 2002 |
| The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective W Yu, R Ramanathan, P Nath Industrial Marketing Management 43 (1), 25-31, 2014 | 230 | 2014 |
| Resource, service quality and performance triad: a framework for measuring efficiency of banking services A Mukherjee, P Nath, M Pal Journal of the Operational Research Society 54 (7), 723-735, 2003 | 192 | 2003 |
| Green competence framework: Evidence from China N Subramanian, MD Abdulrahman, L Wu, P Nath The International Journal of Human Resource Management 27 (2), 151-172, 2016 | 171 | 2016 |
| An empirical assessment of comparative approaches to service quality measurement P Nath, A Mukherjee Journal of services marketing, 2005 | 159 | 2005 |
| Environmental management practices, environmental technology portfolio, and environmental commitment: A content analytic approach for UK manufacturing firms P Nath, R Ramanathan International Journal of Production Economics 171, 427-437, 2016 | 114 | 2016 |
| Reverse auctions for relationship marketers SP Daly, P Nath Industrial Marketing Management 34 (2), 157-166, 2005 | 112 | 2005 |
| The impact of organizational pressures on environmental performance of firms R Ramanathan, B Poomkaew, P Nath Business Ethics: A European Review 23 (2), 169-182, 2014 | 95 | 2014 |
| The effects of online reviews on service expectations: Do cultural value orientations matter? P Nath, J Devlin, V Reid Journal of Business Research 90, 123-133, 2018 | 67 | 2018 |
| Complementary effects of relational bonds in information asymmetry contexts P Nath, A Mukherjee journal of Services Marketing 26 (3), 168-180, 2012 | 63 | 2012 |
| Green marketing capability: A configuration approach towards sustainable development P Nath, A Siepong Journal of Cleaner Production 354, 131727, 2022 | 45 | 2022 |
| Expectation formation in case of newer hotels: The role of advertising, price, and culture P Nath, J Devlin, V Reid Journal of Travel Research 55 (2), 261-275, 2016 | 44 | 2016 |
| Role of electronic trust in online retailing P Nath, A Mukherjee European journal of marketing, 2007 | 42 | 2007 |
| Eyes open and hands on: market knowledge and marketing capabilities in export markets MT Hoque, MF Ahammad, N Tzokas, S Tarba, P Nath International Marketing Review 39 (3), 431-462, 2022 | 39 | 2022 |
| Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance MT Hoque, P Nath, MF Ahammad, N Tzokas, N Yip Journal of Business Research 144, 1007-1023, 2022 | 30 | 2022 |
Dr. Avinandan MukherjeeProvost / Sr VP for Acad Affairs, Marshall University | Dean, Lewis College of BusinessPatvirtintas el. paštas marshall.edu