Stebėti
Rodrigo S. Dias
Rodrigo S. Dias
Assistant Professor of Marketing, University of Colorado Boulder
Patvirtintas el. paštas colorado.edu - Pagrindinis puslapis
Pavadinimas
Cituota
Cituota
Metai
From slum tourism to smiley selfies: The role of social identity strength in the consumption of morally ambiguous experiences
J Von Schuckmann, LSG Barros, RS Dias, EB Andrade
Journal of Consumer Psychology 28 (2), 192-210, 2018
352018
Spending and Happiness: The Role of Perceived Financial Constraints
RS Dias, E Sharma, GJ Fitzsimons
Journal of Consumer Research 49 (3), 373–388, 2022
302022
Aha over Haha: Brands benefit more from being clever than from being funny
HS Howe, L Zhou, RS Dias, GJ Fitzsimons
Journal of Consumer Psychology 33 (1), 107-114, 2023
152023
Understanding effect sizes in consumer psychology
RS Dias, SA Spiller, GJ Fitzsimons
Marketing Letters, 2023
32023
Quality-Quantity Tradeoffs in Consumption
RS Dias, E Sharma, GJ Fitzsimons
Journal of Consumer Research, 2024
2024
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Straipsniai 1–5