| Value co-creation research in tourism and hospitality management: A systematic literature review SP John, S Supramaniam Journal of Hospitality and Tourism Management 58, 96-114, 2024 | 31 | 2024 |
| COO effect: business opportunities for Middle Eastern entrepreneurs S Supramaniam, SS Gaur, I Idris, BL Cheng Management Decision 56 (1), 105-124, 2018 | 4 | 2018 |
| Antecedents and effects of influencer marketing strategies: A systematic literature review and directions for future research SP John, S Supramaniam Digital marketing & eCommerce conference, 113-119, 2023 | 3 | 2023 |
| A review on non-economic legacies of business events AL Tan, S Supramaniam, VM Arumugam, SC Ng Journal of Convention & Event Tourism 25 (2), 116-137, 2024 | 2 | 2024 |
| Consumption of financial products amongst vulnerable pacific island people in New Zealand SS Gaur, S Supramaniam, SF Yap, M Foliaki Journal of Consumer Marketing 37 (7), 833-842, 2020 | 2 | 2020 |
| Realising value: study-related support-seeking experiences S Supramaniam University of Waikato, 2015 | 2 | 2015 |
| Entrepreneurial mindset strategies in times of crisis: a qualitative study on street food vendors MGB Godjali, S Supramaniam Qualitative Research Journal, 2024 | 1 | 2024 |
| The Role of Sales Personnel Empathy and Customer-oriented Behaviour on Female Consumers’ Emotions and Satisfaction: An Empirical Analysis S Supramaniam, SP John, SS Gaur FIIB Business Review, 23197145241241956, 2024 | 1 | 2024 |
| Support and social business: A collaborative appreciation of engagement S Supramaniam, JR Varey, M FitzPatrick Australia and New Zealand Marketing Academy Conference, New Zealand, 2013 | 1 | 2013 |
| Support: Can it be a value creation strategy for positive marketing? S Supramaniam, RJ Varey, M FitzPatrick ICOSH 2012, 2012 | 1 | 2012 |
| Comparison of Retro Marketing in the Heritage building case studies: M Bloc Space and the Pos Bloc Space in Jakarta, Indonesia YM Ardiani, ZE Rasjid, S Supramaniam IOP Conference Series: Earth and Environmental Science 1324 (1), 012016, 2024 | | 2024 |
| Impact of Location-Based Advertising Value on Digital Engagement MS Fayyaz, S Supramaniam, KY Koay, AZ Abbasi | | 2024 |
| Configuring Ecosystems for MSMEs to Achieve SDGs: A Co-Design Study in Botswana and Malaysia B Nthubu, S Supramaniam, SDK Suppiah Role of Micro, Small and Medium Enterprises in Achieving SDGs: Perspectives …, 2023 | | 2023 |
| Value Co-Creation for a Memorable Tourism Experience: A Systematic Literature Review S John, S Supramaniam | | |