| Perceived organizational motives and consumer responses to proactive and reactive CSR MD Groza, MR Pronschinske, M Walker Journal of business ethics 102, 639-652, 2011 | 770 | 2011 |
| Do fans care? Assessing the influence of corporate social responsibility on consumer attitudes in the sport industry M Walker, A Kent Journal of sport management 23 (6), 743-769, 2009 | 711 | 2009 |
| Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation W Kim, HM Jun, M Walker, D Drane Tourism management 48, 21-32, 2015 | 623 | 2015 |
| Attracting Facebook'fans': The importance of authenticity and engagement as a social networking strategy for professional sport teams M Pronschinske, MD Groza, M Walker Sport marketing quarterly 21 (4), 221, 2012 | 379 | 2012 |
| Quality of life, event impacts, and mega-event support among South African residents before and after the 2010 FIFA World Cup K Kaplanidou, K Karadakis, H Gibson, B Thapa, M Walker, S Geldenhuys, ... Journal of travel research 52 (5), 631-645, 2013 | 307 | 2013 |
| Brand community development through associated communities: Grounding community measurement within social identity theory B Heere, M Walker, M Yoshida, YJ Ko, JS Jordan, JD James Journal of Marketing Theory and Practice 19 (4), 407-422, 2011 | 304 | 2011 |
| Social responsibility and the Olympic Games: The mediating role of consumer attributions M Walker, B Heere, MM Parent, D Drane Journal of business ethics 95, 659-680, 2010 | 263 | 2010 |
| Psychic income and social capital among host nation residents: A pre–post analysis of the 2010 FIFA World Cup in South Africa HJ Gibson, M Walker, B Thapa, K Kaplanidou, S Geldenhuys, W Coetzee Tourism management 44, 113-122, 2014 | 230 | 2014 |
| Measuring the social impacts associated with Super Bowl XLIII: Preliminary development of a psychic income scale W Kim, M Walker Sport Management Review 15 (1), 91-108, 2012 | 222 | 2012 |
| Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport M Walker, MM Parent Sport Management Review 13 (3), 198-213, 2010 | 218 | 2010 |
| The power of sport to unite a nation: The social value of the 2010 FIFA World Cup in South Africa B Heere, M Walker, H Gibson, B Thapa, S Geldenhuys, W Coetzee European sport management quarterly 13 (4), 450-471, 2013 | 157 | 2013 |
| Exploring sense of community among small-scale sport event volunteers S Kerwin, S Warner, M Walker, J Stevens Impacts and strategic outcomes from non-mega sport events for local …, 2017 | 150 | 2017 |
| “Win in Africa, With Africa”: Social responsibility, event image, and destination benefits. The case of the 2010 FIFA World Cup in South Africa M Walker, K Kaplanidou, H Gibson, B Thapa, S Geldenhuys, W Coetzee Tourism management 34, 80-90, 2013 | 150 | 2013 |
| Examining sense of community in sport: Developing the multidimensional ‘SCS’Scale S Warner, S Kerwin, M Walker Journal of Sport Management 27 (5), 349-362, 2013 | 138 | 2013 |
| The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship M Walker, A Kent Journal of business ethics 116, 341-353, 2013 | 137 | 2013 |
| The influence of nanotopography on cell behaviour through interactions with the extracellular matrix–A review J Luo, M Walker, Y Xiao, H Donnelly, MJ Dalby, M Salmeron-Sanchez Bioactive materials 15, 145-159, 2022 | 126 | 2022 |
| Moving beyond economic impact: A closer look at the contingent valuation method M Walker, MJ Mondello International Journal of Sport Finance 2 (3), 149, 2007 | 119 | 2007 |
| Communicating socially responsible initiatives: An analysis of US professional teams M Walker, A Kent, J Vincent Sport Marketing Quarterly 19 (4), 187-195, 2010 | 115 | 2010 |
| Do charity sport events function as “brandfests” in the development of brand community? J Woolf, B Heere, M Walker Journal of sport management 27 (2), 95-107, 2013 | 110 | 2013 |
| The value of environmental social responsibility to facility managers: Revealing the perceptions and motives for adopting ESR H Uecker-Mercado, M Walker Journal of business ethics 110, 269-284, 2012 | 105 | 2012 |
Bob HeereUniversity of North TexasPatvirtintas el. paštas unt.edu