| Social media and value co-creation in multi-stakeholder systems: A resource integration approach SP Singaraju, QA Nguyen, O Niininen, G Sullivan-Mort Industrial Marketing Management 54, 44-55, 2016 | 262 | 2016 |
| Destination loyalty and repeat behaviour: An application of optimum stimulation measurement O Niininen, E Szivas, M Riley International journal of tourism research 6 (6), 439-447, 2004 | 249 | 2004 |
| Customer empowerment in tourism through consumer centric marketing (CCM) O Niininen, D Buhalis, R March Qualitative Market Research: An International Journal 10 (3), 265-281, 2007 | 219 | 2007 |
| The case for process approaches in loyalty research in tourism M Riley, O Niininen, EE Szivas, T Willis International Journal of Tourism Research 3 (1), 23-32, 2001 | 145 | 2001 |
| Visitors’ evaluation of an historical district: Repertory Grid Analysis and Laddering Analysis with photographs T Naoi, D Airey, S Iijima, O Niininen Tourism Management 27 (3), 420-436, 2006 | 90 | 2006 |
| Marketing Principles with Student Resource Access 12 Months WM Pride, OC Ferrell, B Lukas, S Schembri, O Niininen, R Casidy Cengage AU, 2017 | 87 | 2017 |
| Consumer responses to AI-generated charitable giving ads L Arango, SP Singaraju, O Niininen Journal of Advertising 52 (4), 486-503, 2023 | 72 | 2023 |
| An integrative approach to diagnosing service quality of public parks TY Eng, O Niininen Journal of Services Marketing 19 (2), 70-80, 2005 | 48 | 2005 |
| Consumer centric tourism marketing O Niininen, R March, D Buhalis Tourism Management Dynamics, 175-186, 2006 | 44 | 2006 |
| Towards the conceptualization of tourism destination loyalty O Niininen, M Riley Tourism Analysis 8 (2), 243-246, 2003 | 44 | 2003 |
| Towards a theory of visitors' evaluation of historical districts as tourism destinations: Frameworks and methods T Naoi, D Airey, S Iijima, O Niininen Journal of Business Research 60 (4), 396-400, 2007 | 32 | 2007 |
| Crisis Management— A Case Study from the Greek Passenger Shipping Industry O Niininen, M Gatsou Journal of Travel & Tourism Marketing 23 (2-4), 191-202, 2008 | 29 | 2008 |
| Short-break holidays: a competitive destination strategy PE Murphy, O Niininen, D Sanders CRC for Sustainable Tourism, 2010 | 25 | 2010 |
| Building a place brand: A case study of Surrey Hills O Niininen, S Hosany, Y Ekinci, D Airey Tourism Analysis 12 (5-6), 371-385, 2007 | 25 | 2007 |
| Five Star Crisis Management—Examples of Best Practice from the Hotel Industry O Niininen Approaches to Disaster Management-Examining the Implications of Hazards …, 2013 | 24 | 2013 |
| Chapter twenty-four Towards the Conceptualization of Tourism Destination Loyalty O Niininen, M Riley Consumer psychology of tourism, hospitality and leisure 3, 275, 2004 | 22 | 2004 |
| Marketing principles OC Ferrell, BA Lukas, S Schembri, O Niininen Australia, Cengage Learning, 2002 | 21* | 2002 |
| Spiritual well-being through vacations: Exploring the travel motives of the young Christian travellers B Li, O Niininen, K Jacobs Tourism: An International Interdisciplinary Journal 54 (3), 211-224, 2006 | 15 | 2006 |
| Contemporary issues in digital marketing O Niininen Taylor & Francis, 2022 | 13 | 2022 |
| Describing and measuring emotional responses towards tourist destinations S Hosany, Y Ekinci, D Gilbert, O Niininen ANZMAC 2005 Conference: Tourism Marketing, 34-42, 2005 | 13 | 2005 |
Professor Dimitrios BuhalisDirector eTourismLab Bournemouth UniversityPatvirtintas el. paštas bournemouth.ac.uk