| The incorporation of soft skills into accounting curricula: preparing accounting graduates for their unpredictable futures R De Villiers Meditari Accountancy Research 18 (2), 1-22, 2010 | 367 | 2010 |
| Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments R De Villiers Journal of Business Research 68 (9), 1953-1963, 2015 | 117 | 2015 |
| Elaboration of marketing communication through visual media: An empirical analysis SP John, R De'Villiers Journal of Retailing and Consumer Services 54, 102052, 2020 | 104 | 2020 |
| Seven principles to ensure future-ready accounting graduates–a model for future research and practice R De Villiers Meditari Accountancy Research 29 (6), 1354-1380, 2021 | 65 | 2021 |
| The effect of earnings per share categories on share price behavior: Some South African evidence N Robbetze, R de Villiers, L Harmse Journal of Applied Business Research 33 (1), 141, 2017 | 57 | 2017 |
| 7 Principles of highly effective managerial feedback: Theory and practice in managerial development interventions R de Villiers The International Journal of Management Education 11 (2), 66-74, 2013 | 55 | 2013 |
| Incompetency training: Theory, practice, and remedies AG Woodside Journal of Business Research 65 (3), 279-293, 2012 | 39 | 2012 |
| Principles of effective e-assessment: A proposed framework R De Villiers, J Scott-Kennel, R Larke Journal of International Business Education 11, 65-92, 2016 | 30 | 2016 |
| Book essay on “the dark side of transformational leadership: A critical perspective” R de Villiers Journal of Business Research 67 (12), 2512-2514, 2014 | 30 | 2014 |
| Determining the impact of capitalising long-term operating leases on the financial ratios of the top 40 JSE-listed companies RR De Villiers, SL Middelberg The International Business & Economics Research Journal (Online) 12 (6), 655, 2013 | 27 | 2013 |
| Factors affecting the success of marketing in higher education: a relationship marketing perspective SP John, R De Villiers Journal of Marketing for Higher Education 34 (2), 875-894, 2024 | 24 | 2024 |
| QCA in empirical marketing research: An experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection R De Villiers Australasian Marketing Journal 25 (3), 225-250, 2017 | 24 | 2017 |
| Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: insights, gaps and agenda for future research R De Villiers, P Tipgomut Australasian marketing journal 26 (4), 317-337, 2018 | 16 | 2018 |
| The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos J Kim, J Park, S Kim, H Gonzalez-Jimenez, JE Kim, R De Villiers, JC Lee, ... European Journal of Marketing 56 (3), 738-767, 2022 | 14 | 2022 |
| International market segmentation across consumption and communication categories: Identity, demographics, and consumer decisions and online habits R De Villiers, P Tipgomut, D Franklin Promotion and Marketing Communications, 2019 | 14 | 2019 |
| Making tough decisions competently: assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based … R de Villiers, AG Woodside, R Marshall Journal of Business Research 69 (8), 2849-2862, 2016 | 14 | 2016 |
| Educational Drama: A Model Used in a Business School. R De Villiers, VL Botes e-Journal of Business Education and Scholarship of Teaching 8 (2), 39-53, 2014 | 11 | 2014 |
| Evaluating the effective development of pervasive skills: the perceptions of students at two South African SAICA-accredited universities RR De Villiers, HA Viviers Journal for New Generation Sciences 16 (1), 17-39, 2018 | 10 | 2018 |
| Building Internal Competencies Capabilities and Capacity to Deliver Great Customer Experiences R de Villiers, L Coleman International Journal of Business 16 (2), 167-169, 2017 | 10 | 2017 |
| Management competency and incompetency training: theory and practice R De Villiers Developing contextual intelligence through decision-competency training in …, 2013 | 10 | 2013 |
Roger MarshallProfessor of Marketing (retired), Auckland University of TechnologyPatvirtintas el. paštas aut.ac.nz
