| Interactivity and vividness effects on social presence and involvement with a web-based advertisement DR Fortin, RR Dholakia Journal of business research 58 (3), 387-396, 2005 | 1048 | 2005 |
| The persuasive effect of source credibility: Tests of cognitive response B Sternthal, R Dholakia, C Leavitt Journal of Consumer research 4 (4), 252-260, 1978 | 974 | 1978 |
| Factors impacting the adoption of the Internet among SMEs RR Dholakia, N Kshetri Small Business Economics 23, 311-322, 2004 | 793 | 2004 |
| Factors driving consumer intention to shop online: an empirical investigation KP Chiang, RR Dholakia Journal of Consumer psychology 13 (1-2), 177-183, 2003 | 773 | 2003 |
| Highly credible sources: persuasive facilitators or persuasive liabilities? R Roy Dholakia, B Sternthal Journal of Consumer research 3 (4), 223-232, 1977 | 736 | 1977 |
| Going shopping: key determinants of shopping behaviors and motivations R Roy Dholakia International Journal of Retail & Distribution Management 27 (4), 154-165, 1999 | 729 | 1999 |
| The persuasive effect of scarce credibility: a situational analysis B Sternthal, LW Phillips, R Dholakia Public opinion quarterly 42 (3), 285-314, 1978 | 711 | 1978 |
| Switching to electronic stores: consumer characteristics and the perception of shopping benefits R Roy Dholakia, O Uusitalo International Journal of Retail & Distribution Management 30 (10), 459-469, 2002 | 491 | 2002 |
| Multichannel retailing: A case study of early experiences RR Dholakia, M Zhao, N Dholakia Journal of interactive marketing 19 (2), 63-74, 2005 | 408 | 2005 |
| Mobility and markets: emerging outlines of m-commerce RR Dholakia, N Dholakia Journal of Business research 57 (12), 1391-1396, 2004 | 336 | 2004 |
| Effects of online store attributes on customer satisfaction and repurchase intentions R Roy Dholakia, M Zhao International journal of retail & distribution management 38 (7), 482-496, 2010 | 334 | 2010 |
| Interactivity and revisits to websites: A theoretical framework RR Dholakia, M Zhao, N Dholakia, DR Fortin Retrieved June 17, 2002, 2000 | 281 | 2000 |
| Mobile advertising: Does location based advertising work? SS Banerjee, RR Dholakia International Journal of Mobile Marketing, 2008 | 253 | 2008 |
| A multi‐attribute model of web site interactivity and customer satisfaction: An application of the Kano model M Zhao, R Roy Dholakia Managing Service Quality: An International Journal 19 (3), 286-307, 2009 | 181 | 2009 |
| Branding a state university: Doing it right RR Dholakia, LA Acciardo Journal of Marketing for Higher Education 24 (1), 144-163, 2014 | 150 | 2014 |
| Married males and shopping: are they sleeping partners R Roy Dholakia, B Pedersen, N Hikmet International Journal of Retail & Distribution Management 23 (3), 27-33, 1995 | 147 | 1995 |
| Shoppers in cyberspace: are they from Venus or Mars and does it matter? RR Dholakia, KP Chiang Journal of consumer psychology 13 (1-2), 171-176, 2003 | 146 | 2003 |
| Telecommunications and economic development: Econometric analysis of the US experience RR Dholakia, B Harlam Telecommunications Policy 18 (6), 470-477, 1994 | 142 | 1994 |
| Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge GE Smith, MP Venkatraman, RR Dholakia Journal of Economic Psychology 20 (3), 285-314, 1999 | 140 | 1999 |
| Gender and Internet usage RR Dholakia, N Dholakia, N Kshetri The internet encyclopedia 2, 12-22, 2004 | 139 | 2004 |
Nikhilesh DholakiaProfessor Emeritus, University of Rhode IslandPatvirtintas el. paštas uri.edu