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Melike Demirbag Kaplan
Melike Demirbag Kaplan
Professor of Marketing, German International University (Berlin)
Geverifieerd e-mailadres voor giu-berlin.de - Homepage
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Jaar
A new framework for service supply chains
T Baltacioglu, E Ada, MD Kaplan, O Yurt And, Y Cem Kaplan
The service industries Journal 27 (2), 105-124, 2007
6532007
Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes
ME Biresselioglu, MD Kaplan, BK Yilmaz
Transportation Research Part A: Policy and Practice 109, 1-13, 2018
5112018
Branding places: applying brand personality concept to cities
M Demirbag Kaplan, O Yurt, B Guneri, K Kurtulus
European Journal of Marketing 44 (9/10), 1286-1304, 2010
4842010
Educational blogging: Integrating technology into marketing experience
MD Kaplan, B Piskin, B Bol
Journal of Marketing Education 32 (1), 50-63, 2010
1232010
Design thinking: A new road map in business education
G Çeviker-Çınar, G Mura, M Demirbağ-Kaplan
The Design Journal 20 (sup1), S977-S987, 2017
912017
A strategic approach to CSR communication: Examining the impact of brand familiarity on consumer responses
S Türkel, E Uzunoğlu, MD Kaplan, BA Vural
Corporate Social Responsibility and Environmental Management 23 (4), 228-242, 2016
912016
Individuals, collectives, and energy transition: analysing the motivators and barriers of European decarbonisation
ME Biresselioglu, MH Demir, MD Kaplan, B Solak
Energy Research & Social Science 66, 101493, 2020
822020
The relationship between perceived innovativeness and emotional product responses: a brand oriented approach
MD Kaplan
Innovative Marketing 5 (1), 2009
802009
I love to hate you: Loyalty for disliked brands and the role of nostalgia
M Demirbag-Kaplan, C Yildirim, S Gulden, D Aktan
Journal of Brand Management 22 (2), 136-153, 2015
772015
The influence of children on family purchasing decisions in Turkey
B Guneri, O Yurt, MD Kaplan, M Delen
Asian Journal of Marketing 3 (1), 20-32, 2009
552009
İyi İletişim= İyi Pazarlama
T Baltacıoğlu, MD Kaplan
MediaCat Kitapları, İstanbul, 2007
48*2007
Health commodified, health communified: navigating digital consumptionscapes of well-being
L Cavusoglu, M Demirbag-Kaplan
European Journal of Marketing 51 (11/12), 2054-2079, 2017
452017
Küresel markalama stratejileri
MD Kaplan, T Baltacıoğlu
Stratejik Küresel Pazarlama içinde, 294-311, 2009
222009
Product appearance and brand knowledge: an analysis of critical relationships
M Demirbag Kaplan
Izmir University of Economics, Graduate School of Social Sciences, 2007
22*2007
Shifts in the smart research agenda? 100 priority questions to accelerate sustainable energy futures
R Robison, TM Skjølsvold, T Hargreaves, S Renström, M Wolsink, ...
Journal of cleaner production 419, 137946, 2023
202023
100 Social Sciences and Humanities priority research questions for smart consumption in Horizon Europe
R Robison, TM Skjølsvold, J Lehne, E Judson, V Pechancová, C Foulds, ...
Energy-SHIFTS, Cambridge, 2020
192020
Challenges and opportunities of developing wine tourism in a small community in Turkey
T Var, MD Kaplan, O Yurt
E-Review of Tourism Research 4 (1), 9-18, 2006
152006
We beat the cops in GTA: Po (ludic) al activism in the age of video games
M Demirbag-Kaplan, B Kaplan-Oz
Convergence 24 (6), 623-647, 2018
142018
Anti‐consumption of public services: vacci (not) ion for Swine Flu
M Demirbag Kaplan, Y Cem Kaplan
Management Research Review 34 (3), 353-363, 2011
122011
Towards a liberalized Turkish natural gas market: a SWOT analysis
ME Biresselioglu, M Demirbag Kaplan, E Ozyorulmaz
Energy Sources, Part B: Economics, Planning, and Policy 14 (2), 25-33, 2019
112019
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Artikelen 1–20