| Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis M Asif, W Xuhui, A Nasiri, S Ayyub Food Quality and preference 63, 144-150, 2018 | 519 | 2018 |
| Determinants of intention to use Islamic banking: A comparative analysis of users and non-users of Islamic banking: evidence from Pakistan S Ayyub, W Xuhui, M Asif, RM Ayyub International Journal of Islamic and Middle Eastern Finance and Management …, 2020 | 83 | 2020 |
| Antecedents of trust in organic foods: The mediating role of food related personality traits S Ayyub, X Wang, M Asif, RM Ayyub Sustainability 10 (10), 3597, 2018 | 56 | 2018 |
| Drivers of organic food purchase intention in a developing country: the mediating role of trust S Ayyub, M Asif, MA Nawaz Sage Open 11 (3), 21582440211045076, 2021 | 28 | 2021 |
| Relationship between transformational leadership style and organizational commitment: Mediating effect of psychological empowerment M Asif, S Ayyub, MK Bashir AIP Conference Proceedings 1635 (1), 703-707, 2014 | 24 | 2014 |
| Factors affecting small-business performance in Punjab-Pakistan: Gender based analysis MH Qureshi, S Ayyub, M Ramzan, Q Zaman, M Yasir Interdisciplinary journal of contemporary research in business 4 (2), 2012 | 22 | 2012 |
| Determinant factors influencing organic food purchase intention and the moderating role of awareness: a comparative analysis. Food Qual Prefer 63: 144–150 M Asif, W Xuhui, A Nasiri, S Ayyub | 17 | 2018 |
| The era of sharing economy: Factors that influence the behavioral intentions of user and provider to participate in peer-to-peer sharing economy A Raza, M Asif, S Ayyub Serbian Journal of Management 16 (1), 103-124, 2021 | 15 | 2021 |
| Determinants of consumption intention of Chinese cuisines for foreigners: the mediating role of variety seeking behavior W Xuhui, A Muhammad, S Ayyub International Journal of Culture, Tourism and Hospitality Research 12 (2 …, 2018 | 11 | 2018 |
| Modelling on Mango Production in Pakistan MN Qureshi, M Bilal, RM Ayyub, S Ayyub Sci. Int.,(Lahore) 26 (3), 1227-1231, 2014 | 11 | 2014 |
| Interactive effect of organizational cynicism and interpersonal mistreatment on turnover intentions S Ayyub, A Awan, M Bilal Proceedings of International Conference on Business Management & Information …, 2013 | 9 | 2013 |
| Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits. Sustainability, 10 (10), 3597 S Ayyub, X Wang, M Asif, RM Ayyub | 5 | 2018 |
| Exploring the genetic diversity of Citrullus vulgaris L. against salinity stress MZ Siddiqui, M Ali, S Rehman, S Iqbal, MA Rehman, HMT Khan, M Ali, ... Journal of Innovative Sciences 9 (1), 95-105, 2023 | 1 | 2023 |
| Exploring the motives of healthy eating choices: a netnographic study A Muhammad, S Ayyub British Food Journal 127 (1), 148-167, 2025 | | 2025 |
| Assessing customer satisfaction among farmers availing loans from Zarai Taraqiati bank limited. RM Ayyub, B Haider, R Safdar, S Naeem, MA Awan, S Ayyub JAPS: Journal of Animal & Plant Sciences 32 (4), 2022 | | 2022 |
| Assessing Service Quality in Public and Private Medical Schools of Pakistan: a facultys perceptive F Khurshid, S Ayyub 한국품질경영학회 추계학술발표논문집 2015, 1616-1624, 2015 | | 2015 |
