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Michela Matarazzo
Michela Matarazzo
Professor of International Marketing and Management
Geverifieerd e-mailadres voor unimarconi.it
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Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
M Matarazzo, L Penco, G Profumo, R Quaglia
Journal of Business research 123, 642-656, 2021
11362021
The future of sustainable tourism in developing countries
G Yfantidou, M Matarazzo
Sustainable development 25 (6), 459-466, 2017
982017
Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data
MM Mariani, M Matarazzo
Journal of Management and Governance 25 (4), 1057-1078, 2021
442021
The future of sustainable tourism development for the Greek enterprises that provide sport tourism
G Yfantidou, E Spyridopoulou, C Kouthouris, P Balaska, M Matarazzo, ...
Tourism Economics 23 (5), 1155-1162, 2017
372017
The “Pricing Footprint” of country-of-origin: Conceptualization and empirical assessment
A Diamantopoulos, M Matarazzo, MG Montanari, A Petrychenko
Journal of Business Research 135, 749-757, 2021
292021
How is digital transformation changing business models and internationalisation in Made in Italy SMEs?
M Matarazzo, L Penco, G Profumo
Sinergie Italian Journal of Management 38 (3), 89-107, 2020
262020
Country of origin effect: research evolution, basic constructs and firm implications
M Matarazzo
International marketing and the country of origin effect, 23-42, 2013
262013
Seasonality in crude oil returns
S Quayyoum, MH Khan, SZA Shah, B Simonetti, M Matarazzo
Soft Computing 24 (18), 13547-13556, 2020
202020
Consumers’ reactions to cross-border acquisitions: The role of psychic distance and acquirer’s corporate reputation
R Resciniti, M Matarazzo, G Baima
British Food Journal 122 (2), 655-677, 2020
202020
Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image
M Matarazzo, G Lanzilli, R Resciniti
Journal of Product & Brand Management 27 (7), 858-870, 2018
202018
I nuovi mercati e le strategie di entrata delle medie imprese: evidenze e miti (New markets and entry strategies of medium-sized companies: evidence and myths)
R Resciniti, M Matarazzo
Sinergie Italian Journal of Management 30 (Sep-Dec), 209-230, 2012
182012
Cause-related marketing for successful cross-border post-acquisition performance
M Matarazzo, R Resciniti, B Simonetti
International Marketing Review 37 (4), 695-712, 2020
172020
New trends in foreign market entry mode choices: The case of Italian mid-sized companies
M Matarazzo, R Resciniti
Journal of International Business and Economics 2 (4), 57-70, 2014
162014
Stakeholder engagement for sustainable value co‐creation: Evidence from made in Italy SMEs
M Matarazzo, S Oduro, A Gennaro
Business Ethics, the Environment & Responsibility, 2024
152024
Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification
M Matarazzo, A Diamantopoulos
International Marketing Review 40 (5), 894-905, 2023
122023
Managing favorable product–country match in international markets: The case of “Made in Gessi”
M Matarazzo, R Resciniti
Journal of Global Scholars of Marketing Science 23 (4), 422-434, 2013
122013
Processi di cooperazione pubblico-privato e prodotti turistici evoluti. Un'opportunità per la valorizzazione delle risorse territoriali del Sannio
M Migliaccio, M Matarazzo, M Rossi
Nuovi turismi e politiche di gestione della destinazione 1, 2004
112004
Cultural distance, reputation transferability and cross-border acquisitions: A consumer perspective
M Matarazzo, FD Vanna, G Lanzilli, R Resciniti
Distance in International Business: Concept, Cost and Value, 495-515, 2017
92017
Le strategie internazionali delle medie imprese. Modalità di entrata e nuovi mercati
M Matarazzo
FrancoAngeli 619, 1-208, 2012
9*2012
Strategie e posizionamento nei mercati esteri: i percorsi di sviluppo delle medie imprese campane
R Resciniti, D Fortuna, M Matarazzo
Franco Angeli, 2012
82012
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Artikelen 1–20