How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach E Bigne, A Simonetti, C Ruiz, S Kakaria Journal of Business Research 123, 279-288, 2021 | 69 | 2021 |
Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective S Kakaria, F Saffari, TZ Ramsøy, E Bigné International Journal of Information Management 72, 102667, 2023 | 39 | 2023 |
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory S Kakaria, A Simonetti, E Bigne Electronic Commerce Research, 2023 | 31 | 2023 |
Heart rate variability in marketing research: A systematic review and methodological perspectives S Kakaria, E Bigné, V Catrambone, G Valenza Psychology & Marketing 40 (1), 190-208, 2023 | 23 | 2023 |
Motivation in the Metaverse: A Dual-Process Approach to Consumer Choices in A Virtual Reality Supermarket F Saffari, S Kakaria, E Bigne, LE Bruni, S Zarei, TZ Ramsøy Frontiers in Neuroscience 17, 170, 2023 | 15 | 2023 |
Understanding consumer preferences for movie trailers from EEG using machine learning P Pandey, R Swarnkar, S Kakaria, KP Miyapuram arXiv preprint arXiv:2007.10756, 2020 | 7 | 2020 |
The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study F Saffari, S Zarei, S Kakaria, E Bigné, LE Bruni, TZ Ramsøy Brain Sciences 13 (6), 928, 2023 | 6 | 2023 |
Shopping with Virtual Hands A Simonetti, E Bigné, S Kakaria Virtual Reality and Augmented Reality: 17th EuroVR International Conference …, 2020 | 1 | 2020 |
HCI International 2020–Late Breaking Posters: 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part I C Stephanidis, M Antona, S Ntoa Springer Nature, 2020 | | 2020 |
Virtual Reality and Augmented Reality: 17th EuroVR International Conference, EuroVR 2020, Valencia, Spain, November 25–27, 2020, Proceedings P Bourdot, V Interrante, R Kopper, AH Olivier, H Saito, G Zachmann Springer Nature, 2020 | | 2020 |
Perceived Usefulness of e-WOM Attributes on Buyer’s Choice S Kakaria, A Simonetti, E Bigné HCI International 2020–Late Breaking Posters: 22nd International Conference …, 2020 | | 2020 |
Bibliometric Analysis of Immersive and Neurophysiological tools in Retailing S Kakaria, A Simonetti, E Bigne ACR North American Advances, 2020 | | 2020 |
Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant A Simonetti, S Kakaria, E Bigné HCI International 2020-Posters: 22nd International Conference, HCII 2020 …, 2020 | | 2020 |