| Customer engagement with tourism brands: Scale development and validation KKF So, C King, B Sparks Journal of Hospitality & Tourism Research 38 (3), 304-329, 2014 | 1050 | 2014 |
| The role of customer engagement in building consumer loyalty to tourism brands KKF So, C King, BA Sparks, Y Wang Journal of Travel Research 55 (1), 64-78, 2016 | 987 | 2016 |
| Internal branding: Exploring the employee's perspective C King, D Grace Journal of brand management 15, 358-372, 2008 | 566 | 2008 |
| Building and measuring employee‐based brand equity C King, D Grace European Journal of marketing 44 (7/8), 938-971, 2010 | 564 | 2010 |
| The influence of customer brand identification on hotel brand evaluation and loyalty development KKF So, C King, BA Sparks, Y Wang International journal of hospitality management 34, 31-41, 2013 | 555 | 2013 |
| Employee based brand equity: A third perspective C King, D Grace Services Marketing Quarterly 30 (2), 122-147, 2009 | 407 | 2009 |
| Examining the antecedents of positive employee brand‐related attitudes and behaviours C King, D Grace European Journal of Marketing 46 (3/4), 469-488, 2012 | 367 | 2012 |
| Enhancing customer relationships with retail service brands: The role of customer engagement KKF So, C King, BA Sparks, Y Wang Journal of Service Management 27 (2), 170-193, 2016 | 318 | 2016 |
| The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour R Piehler, C King, C Burmann, L Xiong European Journal of marketing 50 (9/10), 1575-1601, 2016 | 306 | 2016 |
| “When experience matters”: building and measuring hotel brand equity: The customers' perspective K Kam Fung So, C King International journal of contemporary hospitality management 22 (5), 589-608, 2010 | 287 | 2010 |
| The missing link in building customer brand identification: The role of brand attractiveness KKF So, C King, S Hudson, F Meng Tourism Management 59, 640-651, 2017 | 283 | 2017 |
| “That's not my job”: Exploring the employee perspective in the development of brand ambassadors L Xiong, C King, R Piehler International Journal of Hospitality Management 35, 348-359, 2013 | 256 | 2013 |
| Employee brand equity: Scale development and validation C King, D Grace, DC Funk Journal of brand management 19, 268-288, 2012 | 229 | 2012 |
| Exploring destination image decay: A study of sport tourists’ destination image change after event participation C King, N Chen, DC Funk Journal of hospitality & tourism research 39 (1), 3-31, 2015 | 208 | 2015 |
| Travel decision making: An empirical examination of generational values, attitudes, and intentions S Gardiner, C King, D Grace Journal of Travel Research 52 (3), 310-324, 2013 | 201 | 2013 |
| “One size doesn't fit all” Tourism and hospitality employees' response to internal brand management C King International Journal of Contemporary Hospitality Management 22 (4), 517-534, 2010 | 186 | 2010 |
| The generation effect: The future of domestic tourism in Australia S Gardiner, D Grace, C King Journal of travel research 53 (6), 705-720, 2014 | 183 | 2014 |
| Exploring the role of employees in the delivery of the brand: a case study approach C King, D Grace Qualitative Market Research: An International Journal 8 (3), 277-295, 2005 | 183 | 2005 |
| Brand management in the era of social media: Social visibility of consumption and customer brand identification KKF So, L Wu, L Xiong, C King Journal of Travel Research 57 (6), 727-742, 2018 | 158 | 2018 |
| Motivational drivers that fuel employees to champion the hospitality brand L Xiong, C King International Journal of Hospitality Management 44, 58-69, 2015 | 147 | 2015 |
