| A conceptual study on the country of origin effect on consumer purchase intention S Rezvani, GJ Dehkordi, MS Rahman, F Fouladivanda, M Habibi, ... Asian Social Science 8 (12), 205-215, 2012 | 437 | 2012 |
| M-payment adoption for bottom of pyramid segment: an empirical investigation M Hussain, AT Mollik, R Johns, MS Rahman International Journal of Bank Marketing 37 (1), 362-381, 2019 | 186 | 2019 |
| A conceptual study on the relationship between service quality towards customer satisfaction: Servqual and Gronroos's service quality model perspective MS Rahman, AH Khan, MM Haque Asian Social Science 8 (13), 201, 2012 | 184 | 2012 |
| Impact of financial literacy, financial socialization agents, and parental norms on money management SDD Sundarasen, MS Rahman, NS Othman, J Danaraj Journal of Business Studies Quarterly 8 (1), 137, 2016 | 154 | 2016 |
| Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-WOM, online brand familiarity and online brand experience MS Rahman, M Mannan Journal of Fashion Marketing and Management: An International Journal 22 (3 …, 2018 | 139 | 2018 |
| A conceptual study on E-marketing and its operation on firm's promotion and understanding customer's response GJ Dehkordi, S Rezvani, MS Rahman, FFN Nahid, SF Jouya International Journal of Business and Management 7 (19), 114, 2012 | 137 | 2012 |
| The role of capabilities in shaping sustainable supply chain flexibility and enhancing circular economy-target performance: an empirical study S Bag, MS Rahman Supply Chain Management: An International Journal 28 (1), 162-178, 2023 | 136 | 2023 |
| Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study S Bag, P Dhamija, RK Singh, MS Rahman, VR Sreedharan Journal of Business Research 154, 113315, 2023 | 116 | 2023 |
| What makes tourists satisfied? An empirical study on Malaysian Islamic tourist destination AH Khan, A Haque, MS Rahman Middle-east journal of scientific research 14 (12), 1631-1637, 2013 | 106 | 2013 |
| Trust and work place spirituality on knowledge sharing behaviour: Perspective from non-academic staff of higher learning institutions MS Rahman, AM Osmangani, NM Daud, AH Chowdhury, H Hassan The learning organization 22 (6), 317-332, 2015 | 105 | 2015 |
| Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry MA Hossain, R Agnihotri, MRI Rushan, MS Rahman, SF Sumi Industrial Marketing Management 106, 240-255, 2022 | 102 | 2022 |
| Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model MS Rahman, M Mannan, MA Hossain, MH Zaman, H Hassan International Journal of Educational Management 32 (5), 761-782, 2018 | 101 | 2018 |
| Service quality, corporate image and customer’s satisfaction towards customers perception: an exploratory study on telecom customers in Bangladesh MS Rahman Business Intelligence Journal 5 (1), 56-63, 2012 | 97 | 2012 |
| The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement MS Rahman, S Bag, MA Hossain, FAMA Fattah, MO Gani, NP Rana Journal of Retailing and Consumer Services 72, 103273, 2023 | 96 | 2023 |
| Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance MS Rahman, S Bag, S Gupta, U Sivarajah Journal of Business Research 156, 113525, 2023 | 94 | 2023 |
| The role of big data and predictive analytics in developing a resilient supply chain network in the South African mining industry against extreme weather events S Bag, MS Rahman, G Srivastava, HL Chan, DJ Bryde International Journal of Production Economics 251, 108541, 2022 | 92 | 2022 |
| Knowledge sharing behaviors among non academic staff of higher learning institutions: Attitude, subjective norms and behavioral intention embedded model MS Rahman, AM Osmangani, NM Daud, FAM AbdelFattah Library Review 65 (1/2), 65-83, 2016 | 87 | 2016 |
| Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA MS Rahman, FAM AbdelFattah, S Bag, MO Gani Journal of Business & Industrial Marketing 37 (10), 1990-2009, 2022 | 85 | 2022 |
| Effects of spiritual intelligence from Islamic perspective on emotional intelligence MA Anwar, AAMO Gani, MS Rahman Journal of Islamic Accounting and Business Research 11 (1), 216-232, 2020 | 83 | 2020 |
| Tourist’s preferences in selection of local food: perception and behavior embedded model MS Rahman, MH Zaman, H Hassan, CC Wei Tourism Review 73 (1), 111-132, 2018 | 83 | 2018 |