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Jelena Filipovic
Jelena Filipovic
Full professor of Marketing communications and Digital Marketing
Geverifieerd e-mailadres voor ekof.bg.ac.rs
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A qualitative approach to understanding brand image in an international context
R Brecic, J Filipovic, M Gorton, G Ognjanov, Z Stojanovic, J White
International Marketing Review 30 (4), 275, 2013
412013
The economic, environmental and social performance of European certified food
V Bellassen, M Drut, M Hilal, A Bodini, M Donati, MD De Labarre, ...
Ecological Economics 191, 107244, 2022
372022
Consumer acceptance of functional foods in Montenegro
Z Stojanovic, J Filipovic, B Mugosa
Montenegrin Journal of Economics 9 (3), 65, 2013
302013
Routes to sustainability in public food procurement: An investigation of different models in primary school catering
A Tregear, Z Aničić, F Arfini, B Biasini, M Bituh, R Bojović, R Brečić, ...
Journal of cleaner production 338, 130604, 2022
292022
Strengthening the sustainability of European food chains through quality and procurement policies
K Mattas, E Tsakiridou, C Karelakis, D Lazaridou, M Gorton, J Filipović, ...
Trends in Food Science & Technology 120, 248-253, 2022
292022
Local food sales and point of sale priming: evidence from a supermarket field experiment
R Brečić, DS Ćorić, A Lučić, M Gorton, J Filipović
European Journal of Marketing 55 (13), 41-62, 2021
262021
Market-oriented sustainability of Sjenica sheep cheese
J Filipović
Sustainability 11 (3), 834, 2019
252019
” Report on quantitative research findings on European consumers’ perception and valuation of EU food quality schemes as well as their confidence in such measures”.
M Hartmann, CH Yeh, V Amilien, Z Čeliković, P Csillag, J Filipovic, ...
Inrae, 2018
242018
European food quality schemes in everyday food consumption: An exploration of sayings and doings through pragmatic regimes of engagement
V Amilien, R Discetti, JL Lecoeur, G Roos, B Tocco, M Gorton, B Biasini, ...
Journal of Rural Studies 95, 336-349, 2022
192022
Qualitative research of motives, barriers and stereotypes in fruit consumption in Serbia
G Ognjanov, Ž Stojanović, J Filipović
Marketing 41 (3), 141-150, 2010
16*2010
Social capital theory perspective on the role of academic social networking sites
J Filipovic, M Arslanagic-Kalajdzic
Journal of business research 166, 114119, 2023
152023
Traditional food and its implications for development of rural tourism in Serbia
Ž Stojanović, G Ognjanov, J Filipović
Ekonomika poljoprivrede 57 (Spec. num. 2), 352-358, 2010
142010
Internet marketing
J Filipović
Belgrade: University of Belgrade-Faculty of Economics, 2016
132016
Understanding attitudes toward and consumption of functional foods
M Angell, R. J., Stojanovic, Ž., Filipovic, J., & Gorton
A Stakeholder Approach to Managing Food: Local, National, and Global Issues …, 2016
12*2016
Metodološki aspekti istraživanja ponašanja dece kao potrošača
J Filipović
Marketing 42 (2), 97-105, 2001
122001
The effects of a shop's functional features on children's store preferences
J Filipovic, A Djordjevic
South East European Journal of Economics and Business 5 (2), 107, 2010
11*2010
Mali kupci, veliko tržište
J Filipović
Zavod za udzbenike, 2010
112010
Digitalni marketing
J Filipović
102021
Brand awareness and buying intention in the online environment
J Filipović
Marketing 46 (4), 277-284, 2015
10*2015
TRŽIŠTA HRANE SA NUTRITIVNOM I ZDRAVSTVENOM IZJAVOM: PERSPEKTIVE PROIZVOĐAČA I MALOPRODAVACA'
Ž Stojanović, J Filipović, D Stojković
Ekonomski horizonti 16 (1), 63-75, 2014
9*2014
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Artikelen 1–20