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Anastasia Stathopoulou
Anastasia Stathopoulou
Professor of Marketing, SKEMA Business School, France
Geverifieerd e-mailadres voor skema.edu
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The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high-and low-end fashion retailers
A Stathopoulou, G Balabanis
Journal of Business Research 69 (12), 5801-5808, 2016
3002016
A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective
A Stathopoulou, NT Siamagka, G Christodoulides
European Management Journal 37 (4), 421-431, 2019
2022019
The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
A Stathopoulou, G Balabanis
Journal of Business Research 102, 298-312, 2019
1322019
Consumer branded# hashtag engagement: can creativity in TV advertising influence hashtag engagement?
A Stathopoulou, L Borel, G Christodoulides, D West
Psychology & Marketing 34 (4), 448-462, 2017
1242017
Socio-cognitive determinants of consumers’ support for the fair trade movement
A Chatzidakis, M Kastanakis, A Stathopoulou
Journal of Business Ethics 133, 95-109, 2016
1102016
The price of social status desire and public self-consciousness in luxury consumption
G Balabanis, A Stathopoulou
Journal of Business Research 123, 463-475, 2021
942021
Favoritism toward foreign and domestic brands: a comparison of different theoretical explanations
G Balabanis, A Stathopoulou, J Qiao
Journal of International Marketing 27 (2), 38-55, 2019
872019
The blinding effects of team identification on sports corruption: Cross-cultural evidence from sub-saharan African countries
A Stathopoulou, TK Quansah, G Balabanis
Journal of business ethics 179 (2), 511-529, 2022
242022
Luxury is still alive and well: A spotlight on its multifaceted components
G Michel, A Stathopoulou, P Valette-Florence
Journal of business research 153, 276-284, 2022
172022
What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing
A Boukis, G Christodoulides, RW Semaan, A Stathopoulou
Journal of Business Research 177, 114634, 2024
62024
Me and my brands: drivers and outcomes of'brand selfies'
L Borel
Birkbeck, University of London, 2021
32021
Advances in advertising research (Vol. VII): bridging the gap between advertising academia and practice
G Christodoulides, A Stathopoulou, M Eisend
Springer, 2016
22016
Customer relationship development in hedonic and utilitarian Services
A Stathopoulou, G Balabanis
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
12015
Customer relationships across search, experience and credence services
A Stathopoulou, G Balabanis
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
12015
Service Variation Model in Customer Relationships
A Stathopoulou
City University London, 2012
12012
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values
G Balabanis, A Stathopoulou, J Balabanis
Journal of International Marketing, 1069031X241262728, 2025
2025
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
G Balabanis, A Stathopoulou, X Chen
International Marketing Review 41 (6), 1270-1299, 2024
2024
Is social media B2B engagement driven by impression management strategies? Understanding corporate-driven versus individual-driven LinkedIn profiles
A Stathopoulou, M Kreuzer, C Frisenberg
Industrial Marketing Management 121, 55-73, 2024
2024
EXPRESS: Cultural Influences on Privacy Calculus in Loyalty Programs: an Analysis of Individual and National-Level Cultural Values
G Balabanis, A Stathopoulou, J Balabanis
Journal of International Marketing, 2024
2024
Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image
G Balabanis, C Lopez, A Stathopoulou
2018 Global Marketing Conference, 2018
2018
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Artikelen 1–20