| Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? WM Lim, SF Yap, M Makkar Journal of business research 122, 534-566, 2021 | 390 | 2021 |
| Service Quality and Customer Satisfaction: Antecedents Of Customer’s Re-Patronage Intentions K LIAN Sunway Academic Journal 4, 60, 2005 | 377* | 2005 |
| Corporate branding, emotional attachment and brand loyalty: The case of luxury fashion branding JT So, A Parsons, SF Yap Journal of Fashion Marketing and Management 17 (4), 403-423, 2013 | 357* | 2013 |
| Store brand proneness: Effects of perceived risks, quality and familiarity Y Sheau-Fen, L Sun-May, W Yu-Ghee Australasian Marketing Journal (AMJ) 20 (1), 48-58, 2012 | 163 | 2012 |
| Coping with crisis: The paradox of technology and consumer vulnerability SF Yap, Y Xu, LP Tan International Journal of Consumer Studies 45 (6), 1239-1257, 2021 | 150 | 2021 |
| How does the theory of consumption values contribute to place identity and sustainable consumption? CKC Lee, DS Levy, CSF Yap International journal of consumer studies 39 (6), 597-607, 2015 | 141 | 2015 |
| Emotional experiences behind the pursuit of inconspicuous luxury M Makkar, SF Yap Journal of Retailing and Consumer Services 44, 222-234, 2018 | 100 | 2018 |
| An extended model of theory of planned behaviour in predicting exercise intention YS Fen, NA Sabaruddin Canadian Center of Science and Education 1 (4), 2008 | 93 | 2008 |
| Network externalities and the perception of innovation characteristics: mobile banking SY Ewe, SF Yap, CKC Lee Marketing Intelligence & Planning 33 (4), 592-611, 2015 | 87 | 2015 |
| The anatomy of the inconspicuous luxury fashion experience M Makkar, SF Yap Journal of Fashion Marketing and Management: An International Journal 22 (1 …, 2018 | 81 | 2018 |
| Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing N Azila Mohd Noor, SF Yap, KH Liew, E Rajah International Journal of Pharmaceutical and Healthcare Marketing 8 (1), 6-26, 2014 | 64 | 2014 |
| Who is talking, who is listening? Service recovery through online customer-to-customer interactions Y Xu, SFC Yap, KF Hyde Marketing Intelligence & Planning 34 (3), 2016 | 49 | 2016 |
| Integrating functional, social, and psychological determinants to explain online social networking usage SF Yap, SS Gaur Behaviour & Information Technology 35 (3), 166-183, 2016 | 49 | 2016 |
| Leveraging the power of online social networks: a contingency approach S Fen Crystal Yap, C Kwai Choi Lee Marketing Intelligence & Planning 32 (3), 345-374, 2014 | 47 | 2014 |
| Place identity and sustainable consumption: Implications for social marketing CKC Lee, CSF Yap, DS Levy Journal of strategic marketing 24 (7), 578-593, 2016 | 44 | 2016 |
| Low literacy, policy and consumer vulnerability: Are we really doing enough? CR Stewart, SF Yap International Journal of Consumer Studies 44 (4), 343-352, 2020 | 43 | 2020 |
| Consumer dissonance in the context of online consumer behavior: A review and research agenda SF Yap, SS Gaur Journal of Internet Commerce 13 (2), 116-137, 2014 | 37 | 2014 |
| Does personality matter in exercise participation? SF Yap, CKC Lee Journal of Consumer Behaviour 12 (5), 401-411, 2013 | 29 | 2013 |
| Managing hearts and minds: romanticizing Airbnb experiences M Makkar, SF Yap Current Issues in Tourism 25 (21), 3461-3480, 2022 | 27 | 2022 |
| Promoting preventive health behaviour among young Malaysian consumers: Toward an integrated conceptual framework SF Yap, NAM Noor, R Marshall, KH Liew Australasian Marketing Journal 22 (3), 268-278, 2014 | 26 | 2014 |