Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans M van der Meer, ARH Fischer, MC Onwezen Appetite 180 (180), 106315, 2023 | 20 | 2023 |
Consumer perceptions of different protein alternatives ARH Fischer, MC Onwezen, M van der Meer Meat and Meat replacements, 333-362, 2023 | 13 | 2023 |
Framing for the protein transition: Eight pathways to foster plant-based diets through design AL Peeters, N Tromp, BM Bulah, M van der Meer, L van den Boom, ... Environmental Innovation and Societal Transitions 52, 100848, 2024 | 3 | 2024 |
“Planting” meat substitutes in the meat shelf: An online and two supermarket field experiments to explore the effect of placing meat substitutes next to meat M Van der Meer, EM Schruff-Lim, MC Onwezen, ARH Fischer Journal of Retailing and Consumer Services 84, 104223, 2025 | 1 | 2025 |
Meat Expectations: consumer categorisation of plant-based proteins M van der Meer | | 2025 |
(M) eat more plants: How category dimensions and inferences shape consumer acceptance of plant-based proteins M Van der Meer, ARH Fischer, MC Onwezen Food Quality and Preference, 105434, 2025 | | 2025 |
Supermarket product positioning and choice plant-based protein sources IE van der Hout, M van der Meer, ARH Fischer OSF, 2024 | | 2024 |
Framing for the protein transition AL Peeters, N Tromp, BM Bulah, M van der Meer, L van den Boom, ... | | 2024 |
Shelf organization of plant-based meat alternatives-Study retailer 2 M van der Meer, ARH Fischer, M Onwezen OSF, 2023 | | 2023 |
(M) eat plants: Consumer’s categorizations, inferences and acceptance of plant-based proteins M van der Meer, ARH Fischer, M Onwezen OSF, 2023 | | 2023 |
Same but different? How consumers categorise plant-based proteins M van der Meer | | 2022 |
Preprint not peer reviewed NAT Center | | |
Meer vleesvervangers verkocht: Lidl haalt vegavlees weer uit het vleesschap, ondanks geslaagde proef M van der Meer | | |
Why consumers are angry about Lidl’s meat substitute trial:‘Eating meat is cultural’ M van der Meer, Y Michielsen | | |
Lidl wil vleeseter overtuigen, ondanks vega weer uit vleesschap M van der Meer | | |
Data from:(M) eat more plants: Role of category dimensions and inferences for consumer acceptance of plant-based proteins M van der Meer Wageningen University & Research, 0 | | |
Data from: Same strategies–different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans-study 1 M van der Meer, A Fischer, M Onwezen Wageningen University & Research, 0 | | |