| Customer relationship building: The role of brand attractiveness and consumer–brand identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby Journal of Business Research 69 (8), 2901-2910, 2016 | 451 | 2016 |
| Consumer-brand identification: A social identity based review and research directions AM Elbedweihy, C Jayawardhena The marketing review 14 (2), 205-228, 2014 | 60 | 2014 |
| Conceptualisation, measurement, and validation of consumer-brand identification: a social identity theory perspective AM Elbedweihy University of Hull, 2014 | 10 | 2014 |
| Consumer-Brand Identification: Conceptualization, Antecedents and Consequences AM Elbedweihy, C Jayawardhena Academy of Marketing Annual Conference, Southampton, UK, 2012 | 5 | 2012 |
| Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy Rediscovering the Essentiality of Marketing, 869-870, 2016 | 3 | 2016 |
| The Missing Link between Self-Definitional Principles and Resilience to Negative Information: The Role of Consumer Brand Identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby European Marketing Academy (EMAC) Conference, Istanbul, Turkey, 2013 | 3 | 2013 |
| Self-continuity and consumer in-role and extra-role behaviour: The role of consumer-brand identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby American Marketing Association (AMA) Winter Conference, Florida, USA, 2014 | | 2014 |
| Customer Relationship Building through Identification: Mediating Effect of Perceived Quality and Moderating Effect of Brand Engagement AM Elbedweihy, C Jayawardhena, TH Elsharnouby, MH Elsharnouby American Marketing Association (AMA) Summer Conference, San Francisco, USA, 2014 | | 2014 |
