| Toward a theory of customer engagement marketing CM Harmeling, JW Moffett, MJ Arnold, BD Carlson Journal of the Academy of marketing science 45, 312-335, 2017 | 1455 | 2017 |
| Creating effective online customer experiences A Bleier, CM Harmeling, RW Palmatier Journal of marketing 83 (2), 98-119, 2019 | 661 | 2019 |
| Beyond anger: A deeper look at consumer animosity CM Harmeling, P Magnusson, N Singh Journal of International Business Studies 46, 676-693, 2015 | 215 | 2015 |
| Transformational relationship events CM Harmeling, RW Palmatier, MB Houston, MJ Arnold, SA Samaha Journal of Marketing 79 (5), 39-62, 2015 | 193 | 2015 |
| Customer engagement marketing RW Palmatier, V Kumar, CM Harmeling Springer, 2017 | 145 | 2017 |
| Insight is power: Understanding the terms of the consumer-firm data exchange M Krafft, V Kumar, C Harmeling, S Singh, T Zhu, J Chen, T Duncan, ... Journal of Retailing 97 (1), 133-149, 2021 | 78 | 2021 |
| Group marketing: Theory, mechanisms, and dynamics CM Harmeling, RW Palmatier, E Fang, D Wang Journal of Marketing 81 (4), 1-24, 2017 | 75 | 2017 |
| Customer inertia marketing CM Henderson, L Steinhoff, CM Harmeling, RW Palmatier Journal of the Academy of Marketing Science 49, 350-373, 2021 | 67 | 2021 |
| Marketing’s role in multi-stakeholder engagement L Aksoy, S Banda, C Harmeling, TL Keiningham, A Pansari International Journal of Research in Marketing 39 (2), 445-461, 2022 | 48 | 2022 |
| Marketing, through the eyes of the stigmatized CM Harmeling, M Mende, ML Scott, RW Palmatier Journal of Marketing Research 58 (2), 223-245, 2021 | 48 | 2021 |
| Conclusion: informing customer engagement marketing and future research CM Harmeling, JW Moffett, RW Palmatier Customer engagement marketing, 307-323, 2018 | 31 | 2018 |
| Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers M Mende, ML Scott, VO Ubal, CMK Hassler, CM Harmeling, RW Palmatier Journal of Service Research 27 (1), 28-48, 2024 | 29 | 2024 |
| Consumer job journeys LA Bettencourt, C Harmeling, Y Bhagwat-Rana, MB Houston Journal of Service Research 25 (3), 347-370, 2022 | 25 | 2022 |
| Toward a theory of customer engagement marketing H Colleen, M Jordan, A Mark, C Brad Journal of the Academy of Marketing Science 45 (3), 312-35, 2017 | 15 | 2017 |
| Relationship dynamics: understanding continuous and discontinuous relationship change CM Harmeling, RW Palmatier Handbook of research on distribution channels, 1-32, 2015 | 15 | 2015 |
| Toward a theory of consumer digital trust: meta-analytic evidence of its role in the effectiveness of user-generated content RE Hochstein, CM Harmeling, T Perko Journal of the Academy of Marketing Science, 1-21, 2023 | 9 | 2023 |
| Commentaries on relationship marketing: the present and future of customer relationships in services L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ... SMR-Journal of Service Management Research 6 (1), 2-27, 2022 | 4 | 2022 |
| How to design product pages that increase online sales CM Harmeling, A Bleier, RW Palmatier Harvard Business Review, 2019 | 3 | 2019 |
| Emoji marketing: Toward a theory of brand paralinguistics J Almaguer, R Felix, CM Harmeling International Journal of Research in Marketing, 2024 | 2 | 2024 |
| How firms can shape the customer experience for greater success in online retailing A Bleier, CM Harmeling, RW Palmatier MSI Report No. 17 119, 1-58, 2017 | 2 | 2017 |