Purification and Characterization of an Extracellular DJ Daroit, A Simonetti, PF Hertz, A Brandelli
Journal of Microbiology and Biotechnology 18 (5), 933-941, 2008
88 2008 How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach E Bigne, A Simonetti, C Ruiz, S Kakaria
Journal of Business Research 123, 279-288, 2021
69 2021 How visual attention to social media cues impacts visit intention and liking expectation for restaurants A Simonetti, E Bigne
International Journal of Contemporary Hospitality Management 34 (6), 2049-2070, 2022
51 2022 Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory S Kakaria, A Simonetti, E Bigne
Electronic Commerce Research 24 (4), 2469-2497, 2024
31 2024 EEG theta and N400 responses to congruent versus incongruent brand logos H Dini, A Simonetti, E Bigne, LE Bruni
Scientific Reports 12 (1), 4490, 2022
27 2022 Narrative cognition in mixed reality systems: Towards an empirical framework LE Bruni, H Dini, A Simonetti
International Conference On Human-Computer Interaction, 3-17, 2021
8 2021 Does banner advertising still capture attention? An eye-tracking study A Simonetti, E Bigne
Spanish journal of marketing-ESIC 28 (1), 3-20, 2024
7 2024 Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals H Dini, A Simonetti, E Bigne, LE Bruni
Frontiers in Human Neuroscience 17, 1160981, 2023
7 2023 Exploring the neural processes behind narrative engagement: An EEG study H Dini, A Simonetti, LE Bruni
Eneuro 10 (7), 2023
6 2023 Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store E Bigne, A Simonetti, J Guixeres, M Alcaniz
International Journal of Retail & Distribution Management 52 (4), 389-406, 2024
3 2024 Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type A Simonetti, H Dini, LE Bruni, E Bigne
BRQ Business Research Quarterly, 23409444241248191, 2024
3 2024 “Contagious” brands: Are they safe from coronavirus? E Bigne, A Simonetti, DYW Shih
Management Decision 62 (1), 163-182, 2024
2 2024 Promoting healthy and sustainable diets through food service interventions in university settings: a scoping review S Kratzer, MA Theurich, T Mareis, S Pröbstl, N Holliday, S Yan, ...
MedRxiv, 2024.01. 11.24301108, 2024
2 2024 E-commerce vs V-commerce Behavioral: Insights from a Shopping Task A Simonetti, E Bigne
Technology, Mind, and Society Conference, 2021
1 2021 Consumer Responses to Narrative Advertising: do Narrativity Level and Channel Type play a Role? A Simonetti, H Dini, D Rivera, LE Bruni, E Binge
Society for NeuroEconomics Annual Meeting, 2021
1 2021 Shopping with Virtual Hands A Simonetti, E Bigné, S Kakaria
Virtual Reality and Augmented Reality: 17th EuroVR International Conference …, 2020
1 2020 Consumer brand choice in the metaverse: Exploring personal and social factors A Simonetti, E Bigne, LFR Navas
Technological Forecasting and Social Change 213, 124033, 2025
2025 How does soft power work? Attraction-based influence on valuation A Simonetti, HW Ohnesorge, J Schultz
Society for NeuroEconomics Annual Meeting, 2024
2024 Exploring Decision Time and Ingredient Commonness in Consumer Food Choices in New Products: Insights from a Lab Experiment A Simonetti, T Marín, D Lemken
SABE-IAREP Conference, 2024
2024 Influence of Ingredient Familiarity, Perceived Product Healthiness and Sustainability on Market Variables of New Versions of Existing Food Products A Simonetti, T Marín, D Lemken
32nd International Conference of Agricultural Economists (ICAE), 2024
2024 