| Research in marketing strategy NA Morgan, KA Whitler, H Feng, S Chari Journal of the Academy of Marketing Science 47, 4-29, 2019 | 545 | 2019 |
| Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics LC Leonidou, O Kvasova, CN Leonidou, S Chari Journal of business ethics 112, 397-415, 2013 | 204 | 2013 |
| Dynamic capabilities, operational changes, and performance outcomes in the media industry A Jantunen, A Tarkiainen, S Chari, P Oghazi Journal of Business Research 89, 251-257, 2018 | 167 | 2018 |
| Drivers and outcomes of importer adaptation in international buyer–seller relationships LC Leonidou, D Palihawadana, S Chari, CN Leonidou Journal of World Business 46 (4), 527-543, 2011 | 118 | 2011 |
| Consumer trust in user‐generated brand recommendations on Facebook S Chari, G Christodoulides, C Presi, J Wenhold, JP Casaletto Psychology & Marketing 33 (12), 1071-1081, 2016 | 113 | 2016 |
| Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems S Chari, CS Katsikeas, G Balabanis, MJ Robson British Journal of Management 25 (2), 145-165, 2014 | 71 | 2014 |
| Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications S Chari, G Balabanis, MJ Robson, S Slater Industrial Marketing Management 63, 129-144, 2017 | 36 | 2017 |
| Discount venture brands: Self-congruity and perceived value-for-money? TL Baker, S Chari, A Daryanto, J Dzenkovska, K Ifie, BA Lukas, G Walsh Journal of Business Research 116, 412-419, 2020 | 28 | 2020 |
| Alternative pathways to utilizing customer knowledge: A fuzzy-set qualitative comparative analysis S Chari, A Tarkiainen, H Salojärvi Journal of Business Research 69 (11), 5494-5499, 2016 | 24 | 2016 |
| Upper echelons theory: A review G Bekos, S Chari TheoryHub book, 2023 | 16 | 2023 |
| Anti-child-abuse ads: believability and willingness-to-act M Hyman, H Shabbir, S Chari, A Oikonomou Journal of Social Marketing 4 (1), 58-76, 2014 | 10 | 2014 |
| Virtual influencers in consumer behaviour: a social influence theory perspective D Davlembayeva, S Chari, S Papagiannidis British Journal of Management 36 (1), 202-222, 2025 | 7 | 2025 |
| Configuring systems to be viable in a crisis: The role of intuitive decision-making A Fattoum, S Chari, D Shaw European Journal of Operational Research 317 (1), 205-218, 2024 | 6 | 2024 |
| Configurational theory in business and management research: Status quo and guidelines for the application of qualitative comparative analysis (QCA) N Di Paola, S Chari, F Iannacci, S Kraus Technological Forecasting and Social Change 211, 123907, 2025 | 1 | 2025 |
| Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract S Chari, G Balabanis Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| Investigating successful sustainable urban mobility in large cities: A contingency-based, fuzzy-set Qualitative Comparative Analysis F Iannacci, S Chari, S Papagiannidis Technological Forecasting and Social Change 212, 123963, 2025 | | 2025 |
| Organizational agility and firm performance: The role of architectural marketing capabilities GS Bekos, M Jaakkola, S Chari Industrial Marketing Management 125, 239-253, 2025 | | 2025 |
| Metaverse adoption for competitive edge: The role of implementation capability & willingness to change GS Bekos, S Chari, D Marikyan, S Papagiannidis Decision Support Systems 189, 114385, 2025 | | 2025 |
| Virtual Reality and Metaverse Methods to Supporting the Simulation Training SL Chari, A Singla, Q Mohammed, A Saha, NVG Raju Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team …, 2025 | | 2025 |
| Analysis of Virtual Reality Team Performance in Private Organizations SL Chari, A Singla, Q Mohammed, GA Rao, YK Bargavi Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team …, 2025 | | 2025 |