Siva K Balasubramanian

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Medforfattere

Arbindra RimalMissouri State UniversityVerifisert e-postadresse på missouristate.edu
Wagner KamakuraRice UniversityVerifisert e-postadresse på rice.edu
Catherine ColeProfessor of Marketing, University of IowaVerifisert e-postadresse på uiowa.edu
Sonya H.Y. HsuUniversity of Louisiana LafayetteVerifisert e-postadresse på louisiana.edu
Pingjun JiangProfessor of Marketing, La Salle UniversityVerifisert e-postadresse på lasalle.edu
Dr. Pola B. GuptaWright State UniversityVerifisert e-postadresse på wright.edu
Giacomo GistriUniversity of Macerata (Italy)Verifisert e-postadresse på unimc.it
JAE BONG CHANGProfessor of Food Marketing and Safety, Konkuk UniversityVerifisert e-postadresse på konkuk.ac.kr
Monica A. HodisSt. John Fisher UniversityVerifisert e-postadresse på sjfc.edu
Suzanne AltobelloWilliam H. Belk Distinguished Professor of Marketing, University of North Carolina at PembrokeVerifisert e-postadresse på uncp.edu
Dragan MiljkovicProfessor of Applied Economics, North Dakota State UniversityVerifisert e-postadresse på ndsu.edu
Robert BoostromAssistant Professor of Marketing, University of Wisconsin-WhitewaterVerifisert e-postadresse på uww.edu
Kwan Yong LeeGraduate Program Director, Associate Professor of Economics and Finance, University of North DakotaVerifisert e-postadresse på business.und.edu
Paul SteffensUniversity of AdelaideVerifisert e-postadresse på adelaide.edu.au
Arifin AngriawanProfessor of Strategic Management, Purdue University NorthwestVerifisert e-postadresse på pnw.edu
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessVerifisert e-postadresse på isb.edu
Shabnam AzimiAssociate Professor of Marketing, Loyola University ChicagoVerifisert e-postadresse på luc.edu

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Siva K Balasubramanian

Stuart School of Business, Illinois Institute of Technology

Verifisert e-postadresse på stuart.iit.edu - Startside

Product placement Corporate Social Responsibility Social Media


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Beyond advertising and publicity: Hybrid messages and public policy issues SK Balasubramanian Journal of advertising 23 (4), 29-46, 1994	1405	1994
Audience response to product placements: An integrative framework and future research agenda SK Balasubramanian, JA Karrh, H Patwardhan Journal of advertising 35 (3), 115-141, 2006	887	2006
Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act SK Balasubramanian, C Cole Journal of marketing 66 (3), 112-127, 2002	509	2002
Age differences in consumers' search for information: Public policy implications CA Cole, SK Balasubramanian Journal of Consumer research 20 (1), 157-169, 1993	429	1993
Viewers' evaluations of product placements in movies: Public policy issues and managerial implications PB Gupta, SK Balasubramanian, ML Klassen Journal of Current Issues & Research in Advertising 22 (2), 41-52, 2000	316	2000
Brand romance: a complementary approach to explain emotional attachment toward brands H Patwardhan, SK Balasubramanian Journal of Product & Brand Management 20 (4), 297-308, 2011	309	2011
Agro‐biotechnology and organic food purchase in the United Kingdom AP Rimal, W Moon, S Balasubramanian British Food Journal 107 (2), 84-97, 2005	212	2005
Long-term view of the diffusion of durables: a study of the role of price and adoption influence processes via tests of nested models WA Kamakura, S Balasubramanian Intern. J. of Research in Marketing 5, 1-13, 1988	209	1988
Knowledge sharing—A key role in the downstream supply chain SC Shih, SHY Hsu, Z Zhu, SK Balasubramanian Information & management 49 (2), 70-80, 2012	208	2012
Public attitudes toward agrobiotechnology: The mediating role of risk perceptions on the impact of trust, awareness, and outrage W Moon, SK Balasubramanian Applied Economic Perspectives and Policy 26 (2), 186-208, 2004	208	2004
Testing the dimensionality of the self-consciousness scales B Mittal, SK Balasubramanian Journal of Personality Assessment 51 (1), 53-68, 1987	205	1987
Long‐term forecasting with innovation diffusion models: The impact of replacement purchases WA Kamakura, SK Balasubramanian Journal of forecasting 6 (1), 1-19, 1987	201	1987
Public perceptions and willingness-to-pay a premium for non-GM foods in the US and UK W Moon, SK Balasubramanian AgBioForum 4 (3&4), 221-231, 2001	193	2001
The effects of expertise, end goal, and product type on adoption of preference formation strategy MF King, SK Balasubramanian Journal of the academy of marketing science 22, 146-159, 1994	189	1994
A comparative analysis of three communication formats: Advertising, infomercial, and direct experience M Singh, SK Balasubramanian, G Chakraborty Journal of Advertising 29 (4), 59-75, 2000	138	2000
Willingness to Pay for Non‐biotech Foods in the US and UK W Moon, SK Balasubramanian Journal of Consumer Affairs 37 (2), 317-339, 2003	135	2003
Analyzing variations in advertising and promotional expenditures: Key correlates in consumer, industrial, and service markets SK Balasubramanian, V Kumar Journal of Marketing 54 (2), 57-68, 1990	116	1990
The impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and JD Power and Associates awards SK Balasubramanian, I Mathur, R Thakur Journal of the Academy of Marketing Science 33 (4), 413-422, 2005	113	2005
Modeling attitude constructs in movie product placements S K. Balasubramanian, H Patwardhan, D Pillai, K K. Coker Journal of product & brand management 23 (7), 516-531, 2014	83	2014
Measuring consumer attitudes toward the marketplace with tailored interviews SK Balasubramanian, WA Kamakura Journal of Marketing Research 26 (3), 311-326, 1989	80	1989

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