| Consumer behaviour through the eyes of neurophysiological measures: State‐of‐the‐art and future trends P Cherubino, AC Martinez-Levy, M Caratù, G Cartocci, G Di Flumeri, ... Computational intelligence and neuroscience 2019 (1), 1976847, 2019 | 242 | 2019 |
| Neurophysiological tools to investigate consumer’s gender differences during the observation of TV commercials G Vecchiato, AG Maglione, P Cherubino, B Wasikowska, A Wawrzyniak, ... Computational and mathematical methods in medicine 2014 (1), 912981, 2014 | 193 | 2014 |
| Electroencephalographic, heart rate, and galvanic skin response assessment for an advertising perception study: application to antismoking public service announcements G Cartocci, M Caratù, E Modica, AG Maglione, D Rossi, P Cherubino, ... Journal of visualized experiments: JoVE, 55872, 2017 | 118 | 2017 |
| How to measure cerebral correlates of emotions in marketing relevant tasks G Vecchiato, P Cherubino, AG Maglione, MTH Ezquierro, F Marinozzi, ... Cognitive computation 6, 856-871, 2014 | 116 | 2014 |
| Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing G Vecchiato, P Cherubino, A Trettel, F Babiloni Springer, 2013 | 116 | 2013 |
| Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures R Pozharliev, M De Angelis, D Rossi, S Romani, W Verbeke, P Cherubino Psychology & Marketing 38 (5), 881-895, 2021 | 76 | 2021 |
| Frontal EEG theta changes assess the training improvements of novices in flight simulation tasks G Borghini, P Aricò, L Astolfi, J Toppi, F Cincotti, D Mattia, P Cherubino, ... 2013 35th Annual International Conference of the IEEE Engineering in …, 2013 | 74 | 2013 |
| Gender and age related effects while watching TV advertisements: an EEG study G Cartocci, P Cherubino, D Rossi, E Modica, AG Maglione, G Di Flumeri, ... Computational intelligence and neuroscience 2016 (1), 3795325, 2016 | 73 | 2016 |
| EEG frontal asymmetry related to pleasantness of olfactory stimuli in young subjects G Di Flumeri, MT Herrero, A Trettel, P Cherubino, AG Maglione, ... Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016 | 62 | 2016 |
| Enhance of theta EEG spectral activity related to the memorization of commercial advertisings in Chinese and Italian subjects G Vecchiato, F Babiloni, L Astolfi, J Toppi, P Cherubino, J Dai, W Kong, ... 2011 4th international conference on biomedical engineering and informatics …, 2011 | 57 | 2011 |
| Investigation of the effect of EEG-BCI on the simultaneous execution of flight simulation and attentional tasks G Vecchiato, G Borghini, P Aricò, I Graziani, AG Maglione, P Cherubino, ... Medical & biological engineering & computing 54, 1503-1513, 2016 | 51 | 2016 |
| The sample size matters: to what extent the participant reduction affects the outcomes of a neuroscientific research. A case-study in neuromarketing field A Vozzi, V Ronca, P Aricò, G Borghini, N Sciaraffa, P Cherubino, A Trettel, ... Sensors 21 (18), 6088, 2021 | 50 | 2021 |
| Neurophysiological responses to different product experiences E Modica, G Cartocci, D Rossi, AC Martinez Levy, P Cherubino, ... Computational Intelligence and Neuroscience 2018 (1), 9616301, 2018 | 48 | 2018 |
| Neuroelectrical indexes for the study of the efficacy of TV advertising stimuli P Cherubino, A Trettel, G Cartocci, D Rossi, E Modica, AG Maglione, ... Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016 | 47 | 2016 |
| Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research AC Martinez-Levy, D Rossi, G Cartocci, M Mancini, G Di Flumeri, A Trettel, ... International Review on Public and Nonprofit Marketing 19 (1), 53-75, 2022 | 44 | 2022 |
| Neurophysiological measures of the perception of antismoking public service announcements among young population G Cartocci, E Modica, D Rossi, P Cherubino, AG Maglione, A Colosimo, ... Frontiers in human neuroscience 12, 231, 2018 | 41 | 2018 |
| Neuroelectric brain imaging during a real visit of a fine arts gallery: a neuroaesthetic study of XVII century Dutch painters F Babiloni, P Cherubino, I Graziani, A Trettel, F Infarinato, D Picconi, ... 2013 35th Annual International Conference of the IEEE Engineering in …, 2013 | 29 | 2013 |
| The great beauty: A neuroaesthetic study by neuroelectric imaging during the observation of the real Michelangelo's Moses sculpture F Babiloni, P Cherubino, I Graziani, A Trettel, GM Bagordo, C Cundari, ... 2014 36th Annual International Conference of the IEEE Engineering in …, 2014 | 28 | 2014 |
| The added value of the electrical neuroimaging for the evaluation of marketing stimuli G Vecchiato, J Toppi, L Astolfi, F Cincotti, FDV Fallani, AG Maglione, ... Bulletin of the Polish Academy of Sciences Technical Sciences, 419-426-419-426, 2012 | 23 | 2012 |
| Antismoking campaigns’ perception and gender differences: a comparison among EEG indices G Cartocci, E Modica, D Rossi, BMS Inguscio, P Arico, AC Martinez Levy, ... Computational Intelligence and Neuroscience 2019 (1), 7348795, 2019 | 22 | 2019 |
