| The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic CWC Ki, YK Kim Psychology & marketing 36 (10), 905-922, 2019 | 891 | 2019 |
| Predicting online purchase intentions for clothing products E Young Kim, YK Kim European journal of Marketing 38 (7), 883-897, 2004 | 677 | 2004 |
| Indian consumers' purchase intention toward a United States versus local brand A Kumar, HJ Lee, YK Kim Journal of business research 62 (5), 521-527, 2009 | 515 | 2009 |
| Consumer value: an application to mall and Internet shopping YK Kim International Journal of Retail & Distribution Management 30 (12), 595-602, 2002 | 501 | 2002 |
| The role of social network websites in the consumer–brand relationship H Park, YK Kim Journal of retailing and consumer services 21 (4), 460-467, 2014 | 386 | 2014 |
| Emotional branding speaks to consumers’ heart: the case of fashion brands YK Kim, P Sullivan Fashion and textiles 6 (1), 1-16, 2019 | 320 | 2019 |
| The store-as-a-brand strategy: The effect of store environment on customer responses A Kumar, YK Kim Journal of Retailing and Consumer services 21 (5), 685-695, 2014 | 318 | 2014 |
| Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall BM Josiam, TR Kinley, YK Kim Journal of Vacation Marketing 11 (2), 135-154, 2005 | 255 | 2005 |
| The relationships among family and social interaction, loneliness, mall shopping motivation, and mall spending of older consumers YK Kim, J Kang, M Kim Psychology & Marketing 22 (12), 995-1015, 2005 | 241 | 2005 |
| The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots CS Song, YK Kim Journal of Business Research 146, 489-503, 2022 | 217 | 2022 |
| The impact of brand experience on downtown success E Beckman, A Kumar, YK Kim Journal of Travel Research 52 (5), 646-658, 2013 | 213 | 2013 |
| Older consumers' TV home shopping: Loneliness, parasocial interaction, and perceived convenience CM Lim, YK Kim Psychology & Marketing 28 (8), 763-780, 2011 | 209 | 2011 |
| Shopping value in online auctions: Their antecedents and outcomes MY Lee, YK Kim, A Fairhurst Journal of Retailing and Consumer Services 16 (1), 75-82, 2009 | 208 | 2009 |
| Shopping enjoyment and store shopping modes: the moderating influence of chronic time pressure HY Kim, YK Kim Journal of retailing and consumer services 15 (5), 410-419, 2008 | 207 | 2008 |
| Factors affecting Mexican college students' purchase intention toward a US apparel brand MY Lee, YK Kim, L Pelton, D Knight, J Forney Journal of Fashion Marketing and Management: An International Journal 12 (3 …, 2008 | 199 | 2008 |
| Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty H Park, YK Kim Journal of Retailing and Consumer Services 29, 114-122, 2016 | 195 | 2016 |
| Factors affecting stickiness and word of mouth in mobile applications S Kim, TH Baek, YK Kim, K Yoo Journal of Research in Interactive Marketing 10 (3), 177-192, 2016 | 192 | 2016 |
| Style consumption: Its drivers and role in sustainable apparel consumption E Cho, S Gupta, YK Kim International journal of consumer studies 39 (6), 661-669, 2015 | 184 | 2015 |
| Smart shopping: conceptualization and measurement K Green Atkins, YK Kim International Journal of Retail & Distribution Management 40 (5), 360-375, 2012 | 162 | 2012 |
| Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan MY Lee, D Knight, YK Kim Journal of product & brand management 17 (3), 163-174, 2008 | 147 | 2008 |
