| Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer JS Rai, A Yousaf, MN Itani, A Singh Sport, Business and Management: An International Journal 11 (3), 340-361, 2021 | 74 | 2021 |
| Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions JS Rai, MN Itani, A Singh, A Singh Journal for Global Business Advancement 14 (3), 357-382, 2021 | 16 | 2021 |
| The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events JS Rai, H Cho, A Yousaf, MN Itani Asia Pacific Journal of Marketing and Logistics 36 (1), 85-105, 2024 | 10 | 2024 |
| Measuring spectators' perception toward peripheral stadium quality services after COVID-19: Impact on their emotions and attendance intentions JS Rai, B Foroughi, MN Itani, A Singh International Journal of Sports Marketing and Sponsorship 24 (2), 375-394, 2023 | 10 | 2023 |
| Scale development of customer satisfaction with complaint handling and service recovery in an e-commerce setting P Kumari, S Kumar, MN Itani Journal for Global Business Advancement 14 (3), 383-407, 2021 | 8 | 2021 |
| Integrating Supply Chain Models in Urban Freight Planning S Mitra, ES Lee, C DeHaan, P Kayabas, M Itani | 7 | 2013 |
| The Impact of Fantasy Cricket Motivational Factors on Participants’ Media and Gambling Consumption Behaviour: Fantasy Team Attachment as a Mediator JS Rai, MN Itani, B Dwyer, A Singh Journal of Global Sport Management, 1-24, 2023 | 6 | 2023 |
| The impact of social media-related motivation on fantasy sport users’ playing skills, sense of competition and performance expectancy JS Rai, H Cho, M Itani, A Singh Asia Pacific Journal of Marketing and Logistics, 2024 | 5 | 2024 |
| An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour JS Rai, A Yousaf, MN Itani, A Singh Journal for Global Business Advancement 15 (5), 600-620, 2022 | 4 | 2022 |
| Dynamics of deprivation cost in last mile distribution: The integrated resource allocation and vehicle routing problem MN Itani North Dakota State University, 2014 | 3 | 2014 |
| Elucidating the role of team-managed social media in influencing sport fans’ purchase intention JS Rai, H Cho, A Singh, MN Itani Marketing Intelligence & Planning, 2025 | | 2025 |
| Lulu (UAE): Building a Global Brand MN Itani, ZU Ahmed Marketing Cases from Emerging Multinational Enterprises (eMNEs) National …, 2024 | | 2024 |
| Poverty alleviation among Vietnamese ethnic minorities: a behavioural economics perspective NV Hiep, THM Phuong, MN Itani Journal for Global Business Advancement 15 (1), 102-125, 2022 | | 2022 |
| Road Operations and Maintenance Performance at Ministry of Public Works in Afghanistan AM Rashidi, MBA Student, MN Itani, JH Claver Conference Organizing Committee, 173, 2021 | | 2021 |
| A Bankruptcy Approach to Support Decision on Allocation of Scarce Resources in Emergency Operations MN Itani Journal for Global Business Advancement 10 (5), 506 - 526, 2017 | | 2017 |
Dr. Anish Yousaf, PhD., FHEASenior Lecturer, Department of Marketing, Nottingham Business School, Nottingham Trent UniversityVerifisert e-postadresse på ntu.ac.uk
