| Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences JU Islam, LD Hollebeek, Z Rahman, I Khan, A Rasool Journal of Retailing and Consumer Services 50, 277-285, 2019 | 419 | 2019 |
| Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory JU Islam, S Shahid, A Rasool, Z Rahman, I Khan, RA Rather International Journal of Bank Marketing 38 (6), 1279-1303, 2020 | 240 | 2020 |
| Customer engagement in the digital age: A review and research agenda A Rasool, FA Shah, JU Islam Current Opinion in Psychology 36, 96-100, 2020 | 173 | 2020 |
| Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation A Rasool, F Shah, M Tanveer Journal of Internet Commerce, Scopus, ABDC-B, 2021 | 85 | 2021 |
| Engaging consumers via online brand communities to achieve brand love and positive recommendations M Paruthi, H Kaur, JU Islam, A Rasool, G Thomas Spanish Journal of Marketing-ESIC 27 (2), 138-157, 2023 | 48 | 2023 |
| Unravelling Relational Dynamics between Experiential Value and Customer Engagement: Does Customer Gender Matter? A Rasool, J Islam, FA Shah Journal of Marketing Communications, 2023 | 8 | 2023 |
| Key Conceptual Propositions to Engage Consumers with the Internet of Things: A Critical Scrutiny from Consumers’ Perspective JU Islam, A Rasool, MA Parry Consumer Brand Relationships in Tourism: An International Perspective, 201-213, 2024 | | 2024 |
Jamid Ul IslamAsst. Prof. Canadian University DubaiVerifisert e-postadresse på cud.ac.ae