| Attitude towards the environment and green products: consumers' perspective TB Chen, LT Chai Management science and engineering 4 (2), 27, 2010 | 1749 | 2010 |
| The roles of knowledge, threat, and PCE on green purchase behaviour BC Tan International Journal of Business and Management 6 (12), 14-27, 2011 | 258 | 2011 |
| Determinants of purchase intention of halal cosmetic products among Generation Y consumers N Khan, A Sarwar, BC Tan Journal of Islamic Marketing 12 (8), 1461-1476, 2021 | 187 | 2021 |
| Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industry N Khan, SHR Rahmani, HY Hoe, TB Chen International Journal of Business and Management 10 (1), 172, 2015 | 167 | 2015 |
| Impulse buying behaviour of generation Y in fashion retail N Khan, LH Hui, TB Chen, HY Hoe International Journal of Business and Management 11 (1), 144, 2016 | 151 | 2016 |
| Connecting digital literacy in higher education to the 21st century workforce. N Khan, A Sarwar, TB Chen, S Khan Knowledge Management & E-Learning 14 (1), 46-61, 2022 | 141 | 2022 |
| Antecedents of consumers’ purchase intention towards organic food: Integration of theory of planned behavior and protection motivation theory SM Pang, BC Tan, TC Lau Sustainability 13 (9), 5218, 2021 | 139 | 2021 |
| What drives green restaurant patronage intention? BC Tan, PF Yeap International journal of business and management 7 (2), 215, 2012 | 124 | 2012 |
| Green purchase behavior: Examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude BC Tan, TC Lau Australian Journal of Basic and Applied Sciences 5 (8), 559-567, 2011 | 124 | 2011 |
| Knowledge sharing among Malaysian universities’ students: do personality traits, class room and technological factors matter? CW Chong, PL Teh, BC Tan Educational Studies 40 (1), 1-25, 2014 | 94 | 2014 |
| The role of perceived consumer effectiveness on value-attitude-behaviour model in green buying behaviour context BC Tan Australian journal of basic and applied sciences 5 (12), 1766-1771, 2011 | 94 | 2011 |
| Examining sustainable consumption patterns of young consumers: is there a cause for concern? T Booi-Chen, LAU Teck-Chai Journal of International Social Research 2 (9), 2009 | 76 | 2009 |
| The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green” BC Tan, TC Lau, A Sarwar, N Khan British Food Journal 124 (4), 1187-1203, 2022 | 70 | 2022 |
| Religiosity as an antecedent of attitude towards green products: an exploratory research on young Malaysian consumers LT Chai, TB Chen Asean Marketing Journal 1 (1), 3, 2013 | 64 | 2013 |
| Driving digital competency model towards IR 4.0 in Malaysia N Khan, S Khan, BC Tan, CH Loon Journal of Physics: Conference Series 1793 (1), 012049, 2021 | 53 | 2021 |
| Managerial coaches, are they ready? The case of Malaysian telecommunications industry CW Chong, YY Yuen, BC Tan, ZA Zarim, NA Hamid The Learning Organization 23 (2/3), 121-140, 2016 | 45 | 2016 |
| A qualitative study of green practices adoption for restaurants in Malaysia BC Tan, TC Lau, GF Yong, N Khan, TPL Nguyen Social Responsibility Journal 15 (8), 1087-1099, 2019 | 36 | 2019 |
| Investigating the determinants of green restaurant patronage intention BC Tan, N Khan, TC Lau Social Responsibility Journal 14 (3), 469-484, 2018 | 28 | 2018 |
| Explore the factors that influence elderly poverty N Khan, S Khan, OTS Leng, TB Chen, RG Vergara Journal of Southeast Asian Research 938459, 2017 | 23 | 2017 |
| Marketing organic food from millennials’ perspective: A multi-theoretical approach BC Tan, SM Pang, TC Lau Foods 11 (18), 2721, 2022 | 22 | 2022 |
