| Perception of success and its effect on small firm performance H Reijonen, R Komppula Journal of Small Business and Enterprise Development 14 (4), 689-701, 2007 | 556 | 2007 |
| The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland T Laukkanen, G Nagy, S Hirvonen, H Reijonen, M Pasanen International Marketing Review 30 (6), 510-535, 2013 | 370 | 2013 |
| Do all SMEs practise same kind of marketing? H Reijonen Journal of Small Business and Enterprise Development 17 (2), 279-293, 2010 | 301 | 2010 |
| Understanding the small business owner: What they really aim at and how this relates to firm performance: A case study in North Karelia, Eastern Finland H Reijonen Management Research News 31 (8), 616-629, 2008 | 205 | 2008 |
| Are growing SMEs more market‐oriented and brand‐oriented? H Reijonen, T Laukkanen, R Komppula, S Tuominen Journal of Small Business Management 50 (4), 699-716, 2012 | 184 | 2012 |
| The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets H Reijonen, S Hirvonen, G Nagy, T Laukkanen, M Gabrielsson Industrial Marketing Management 51, 35-46, 2015 | 175 | 2015 |
| Should SMEs pursue public procurement to improve innovative performance? J Saastamoinen, H Reijonen, T Tammi Technovation 69, 2-14, 2018 | 124 | 2018 |
| Aineeton pääoma organisaation voimavarana A Puusa, H Reijonen EU: UNIpress, 2011 | 117 | 2011 |
| Does market orientation pay off without brand orientation? A study of small business entrepreneurs T Laukkanen, S Tuominen, H Reijonen, S Hirvonen Journal of Marketing Management 32 (7-8), 673-694, 2016 | 109 | 2016 |
| Customer relationship oriented marketing practices in SMEs H Reijonen, T Laukkanen Marketing Intelligence & Planning 28 (2), 115-136, 2010 | 105 | 2010 |
| The adoption of market orientation in SMEs: required capabilities and relation to success H Reijonen, R Komppula Journal of strategic marketing 18 (1), 19-37, 2010 | 102 | 2010 |
| Customer-centric strategy driving innovativeness and business growth in international markets S Tuominen, H Reijonen, G Nagy, A Buratti, T Laukkanen International Marketing Review 40 (3), 479-496, 2022 | 97 | 2022 |
| SMEs and public sector procurement: does entrepreneurial orientation make a difference? H Reijonen, T Tammi, J Saastamoinen International Small Business Journal 34 (4), 468-486, 2016 | 96 | 2016 |
| The brand orientation-performance relationship: An examination of moderation effects S Hirvonen, T Laukkanen, H Reijonen Journal of brand management 20, 623-641, 2013 | 94 | 2013 |
| Factors related to recycling plastic packaging in Finland’s new waste management scheme H Reijonen, S Bellman, J Murphy, H Kokkonen Waste Management 131, 88-97, 2021 | 86 | 2021 |
| The role of training in dismantling barriers to SME participation in public procurement J Saastamoinen, H Reijonen, T Tammi Journal of public procurement 17 (1), 1-30, 2017 | 63 | 2017 |
| Are growth-oriented SMEs more likely to adopt market and brand orientations? H Reijonen, S Párdányi, S Tuominen, T Laukkanen, R Komppula Journal of Small Business and Enterprise Development 21 (2), 250-264, 2014 | 61 | 2014 |
| Market orientation and SMEsʼ activity in public sector procurement participation T Tammi, J Saastamoinen, H Reijonen Journal of Public Procurement 14 (3), 304-327, 2014 | 60 | 2014 |
| The internal branding process and financial performance in service companies: An examination of the required steps S Tuominen, S Hirvonen, H Reijonen, T Laukkanen Journal of Brand Management 23, 306-326, 2016 | 59 | 2016 |
| Matkailuliiketoimintaa teoriasta käytäntöön H Konu, J Pesonen, H Reijonen Vastapaino, 2020 | 43 | 2020 |
