| Effects of parasocial interaction with an instafamous influencer on brand attitudes and purchase intentions CA Lin, J Crowe, L Pierre, Y Lee The Journal of Social Media in Society 10 (1), 55-78, 2021 | 137 | 2021 |
| Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making L Pierre, A Oeldorf-Hirsch, Y Yang Journal of Promotion Management, 1-37, 2022 | 7 | 2022 |
| # MeToo: intersecting gender, race, user identity, social judgment and social support Y Yang, C Lin, TQ Peng, L Pierre The Journal of Social Media in Society 12 (1), 348-370, 2023 | 2 | 2023 |
| The role of social identity and spokesperson in influencing consumer involvement, information seeking, and purchase intention CA Lin, L Pierre Journal of Current Issues & Research in Advertising 44 (4), 542-565, 2023 | 1 | 2023 |
| The effect of covert advertising recognition on consumer attitudes: A systematic review L Pierre Journal of Marketing Communications, 1-22, 2023 | 1 | 2023 |
Carolyn A. Lincommunication, university of ConnecticutVerifisert e-postadresse på uconn.edu
Carolyn A. Lincommunication, university of ConnecticutVerifisert e-postadresse på uconn.edu