| Forward-looking bidding in online auctions R Zeithammer Journal of Marketing Research 43 (3), 462-476, 2006 | 226 | 2006 |
| Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets KM Schmidt, M Spann, R Zeithammer Management Science 61 (6), 1217-1236, 2015 | 203 | 2015 |
| The sealed-bid abstraction in online auctions R Zeithammer, C Adams Marketing Science 29 (6), 964-987, 2010 | 82* | 2010 |
| Consumer preferences for annuity attributes: Beyond net present value SB Shu, R Zeithammer, JW Payne Journal of Marketing Research 53 (2), 240-262, 2016 | 72* | 2016 |
| Forecasting new product trial in a controlled test market environment PS Fader, BGS Hardie, R Zeithammer Journal of Forecasting 22 (5), 391-410, 2003 | 72 | 2003 |
| Vertical differentiation with variety-seeking consumers R Zeithammer, R Thomadsen Management Science 59 (2), 390-401, 2013 | 71 | 2013 |
| Economics, psychology, and social dynamics of consumer bidding in auctions A Cheema, PTLP Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ... Marketing Letters 16, 401-413, 2005 | 67 | 2005 |
| Beyond posted prices: The past, present, and future of participative pricing mechanisms M Spann, R Zeithammer, M Bertini, E Haruvy, SD Jap, O Koenigsberg, ... Customer Needs and Solutions 5, 121-136, 2018 | 58 | 2018 |
| Strategic bid-shading and sequential auctioning with learning from past prices R Zeithammer Management Science 53 (9), 1510-1519, 2007 | 53* | 2007 |
| When is auctioning preferred to posting a fixed selling price? R Zeithammer, P Liu University of Chicago, 2006 | 49 | 2006 |
| The Hesitant Hai Gui: Return-Migration Preferences of U.S.-Educated Chinese Scientists and Engineers R Zeithammer, RP Kellogg Journal of Marketing Research 50 (5), 644-663, 2013 | 46 | 2013 |
| Optimal Reverse-Pricing Mechanisms M Spann, R Zeithammer, G Häubl Marketing Science 29 (6), 1058-1070, 2010 | 42 | 2010 |
| Bayesian estimation of multivariate-normal models when dimensions are absent R Zeithammer, P Lenk Quantitative Marketing and Economics 4 (3), 241-265, 2006 | 35 | 2006 |
| An efficiency ranking of markets aggregated from single-object auctions E Budish, R Zeithammer Technical Report, 2011 | 33* | 2011 |
| Soft floors in auctions R Zeithammer Management Science 65 (9), 4204-4221, 2019 | 30* | 2019 |
| Statistical benefits of choices from subsets R Zeithammer, P Lenk Journal of Marketing Research 46 (6), 816-831, 2009 | 18 | 2009 |
| Optimal selling in dynamic auctions: Adaptation versus commitment R Zeithammer Marketing Science 26 (6), 859-867, 2007 | 18 | 2007 |
| Optimal selling strategies when buyers name their own prices R Zeithammer Quantitative Marketing and Economics 13, 135-171, 2015 | 16 | 2015 |
| The modern advertising agency selection contest: A case for stipends to new participants D Horsky, S Horsky, R Zeithammer Journal of Marketing Research 53 (5), 773-789, 2016 | 13* | 2016 |
| Commitment in sequential auctioning: advance listings and threshold prices R Zeithammer Economic Theory 38 (1), 187-216, 2009 | 13 | 2009 |
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichVerifisert e-postadresse på lmu.de