| The functional and usable appeal of Facebook SNS games KH Chen, KS Shen, MY Ma Internet Research 22 (4), 467-481, 2012 | 93 | 2012 |
| Product modeling design based on genetic algorithm and BP neural network JX Han, MY Ma, K Wang Neural Computing and Applications 33, 4111-4117, 2021 | 91 | 2021 |
| Using Kano model to differentiate between future vehicle-driving services MY Ma, CW Chen, YM Chang International journal of industrial ergonomics 69, 142-152, 2019 | 84 | 2019 |
| A design decision-making support model for customized product color combination MY Ma, CY Chen, FG Wu Computers in Industry 58 (6), 504-518, 2007 | 83 | 2007 |
| A comparative study of children's concentration performance on picture books: age, gender, and media forms MY Ma, CC Wei Interactive Learning Environments 24 (8), 1922-1937, 2016 | 70 | 2016 |
| A new user-centered design approach: A hair washing assistive device design for users with shoulder mobility restriction FG Wu, MY Ma, RH Chang Applied Ergonomics 40 (5), 878-886, 2009 | 64 | 2009 |
| Influences of visual attention and reading time on children and adults CC Wei, MY Ma Reading & Writing Quarterly 33 (2), 97-108, 2017 | 42 | 2017 |
| Measuring the functional and usable appeal of crossover B‐Car interiors KS Shen, KH Chen, CC Liang, WP Pu, MY Ma Human factors and ergonomics in manufacturing & service industries 25 (1 …, 2015 | 39 | 2015 |
| How to build design strategy for attractiveness of new products (DSANP) MY Ma, YC Chen, SR Li Advances in Information Sciences and Service Sciences 3 (11), 2011 | 36 | 2011 |
| Retain viewer’s attention on banner ad by manipulating information type of the content YC Hsieh, KH Chen, MY Ma Computers in Human Behavior 28 (5), 1692-1699, 2012 | 34 | 2012 |
| A new design approach of user-centered design on a personal assistive bathing device for hemiplegia MY Ma, FG Wu, RH Chang Disability and Rehabilitation 29 (14), 1077-1089, 2007 | 34 | 2007 |
| Applying Kansei engineering to decision making in fragrance form design CC Wei, MY Ma, YC Lin Intelligent Decision Technologies: Proceedings of the 3rd International …, 2011 | 26 | 2011 |
| Designing attractive children’s picture books: Evaluating the attractiveness factors of various picture book formats CC Wei, MY Ma The Design Journal 23 (2), 287-308, 2020 | 24 | 2020 |
| 台南市政府文官公共服務動機與工作滿意, 工作努力意願之實證研究—以個人∕ 組織配適度作為調節變項 吳宗憲 公共行政學報 (43), 91-126, 2012 | 22 | 2012 |
| Applying Miryoku (attractiveness) engineering for evaluation of festival industry MY Ma, LTY Tseng Advances in Information Sciences and Service Sciences 4 (1), 1-9, 2012 | 20 | 2012 |
| A study on the cognitive of complexity and difficulty of Chinese characters when reading and recognizing JS Huang, MY Ma Displays 28 (1), 8-25, 2007 | 19 | 2007 |
| Clinical and histopathological study of the odontogenic keratocyst-a follow-up study of 16 cases 陳中和， 林正仲 The Kaohsiung Journal of Medical Sciences 2 (9), 601-607, 1986 | 19 | 1986 |
| Research on predicting models of annoyance under the operation of digital hi-tech products JS Huang, MY Ma, CH Chen Design Studies 28 (1), 39-58, 2007 | 18 | 2007 |
| Study on the attractiveness factors of online courses JX Han, MY Ma Education Sciences 9 (2), 128, 2019 | 15 | 2019 |
| デザイン教育における創造的学習プラットフォームの提案 久保田拓朗， 小田裕和， 串田隼人， 長尾徹， 田隈広紀， 八馬智 国際 P2M 学会誌 10 (1), 35-52, 2015 | 14 | 2015 |