| Managing brands and customer engagement in online brand communities J Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ... Journal of service Management 24 (3), 223-244, 2013 | 1130 | 2013 |
| Customer equity drivers and future sales V Vogel, H Evanschitzky, B Ramaseshan Journal of marketing 72 (6), 98-108, 2008 | 754 | 2008 |
| Consequences of customer loyalty to the loyalty program and to the company H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ... Journal of the academy of marketing science 40, 625-638, 2012 | 656 | 2012 |
| Towards the identification of customer experience touch point elements A Stein, B Ramaseshan Journal of Retailing and Consumer Services 30, 8-19, 2016 | 562 | 2016 |
| Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships B Ramaseshan, A Stein Journal of Brand Management 21, 664-683, 2014 | 477 | 2014 |
| Assessment of the three-column format SERVQUAL: An experimental approach A Caruana, MT Ewing, B Ramaseshan Journal of business research 49 (1), 57-65, 2000 | 369 | 2000 |
| Moderating effects of the brand concept on the relationship between brand personality and perceived quality B Ramaseshan, HY Tsao Journal of Brand Management 14, 458-466, 2007 | 325 | 2007 |
| Power, satisfaction, and relationship commitment in Chinese store–tenant relationship and their impact on performance B Ramaseshan, LSC Yip, JH Pae Journal of Retailing 82 (1), 63-70, 2006 | 297 | 2006 |
| Do universities that are more market orientated perform better? A Caruana, B Ramaseshan, MT Ewing International journal of public sector management 11 (1), 55-70, 1998 | 284 | 1998 |
| Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities A Caruana, MT Ewing, Ramaseshan Service Industries Journal 22 (2), 43-58, 2002 | 225 | 2002 |
| The Role of Customer‐contact Personnel in the Marketing of a RetailBank′ s Services CC Julian, B Ramaseshan International Journal of Retail & Distribution Management 22 (5), 29-34, 1994 | 219 | 1994 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 185 | 2009 |
| Effects of customer equity drivers on customer loyalty in B2B context B Ramaseshan, FK Rabbanee, L Tan Hsin Hui Journal of Business & Industrial Marketing 28 (4), 335-346, 2013 | 184 | 2013 |
| The effect of anomie on academic dishonesty among university students A Caruana, B Ramaseshan, MT Ewing International Journal of Educational Management 14 (1), 23-30, 2000 | 182 | 2000 |
| Market orientation and performance in the public sector: The role of organizational commitment A Caruana, B Ramaseshan, MT Ewing Journal of Global Marketing 12 (3), 59-79, 1999 | 164 | 1999 |
| Market orientation and organizational commitment in the Australian public sector A Caruana, B Ramaseshan, MT Ewing International Journal of Public Sector Management 10 (4), 294-303, 1997 | 145 | 1997 |
| The market orientation-performance link: Some evidence from the public sector and universities A Caruana, B Ramaseshan, MT Ewing Journal of Nonprofit & Public Sector Marketing 6 (1), 63-82, 1998 | 143 | 1998 |
| Issues and perspectives in global customer relationship management B Ramaseshan, D Bejou, SC Jain, C Mason, J Pancras Journal of service research 9 (2), 195-207, 2006 | 142 | 2006 |
| The effect of market orientation on new product performance: a study among Singaporean firms B Ramaseshan, A Caruana, L Soon Pang Journal of Product & Brand Management 11 (6), 399-409, 2002 | 120 | 2002 |
| The customer experience–loyalty link: moderating role of motivation orientation A Stein, B Ramaseshan Journal of Service Management 31 (1), 51-78, 2020 | 117 | 2020 |
Heiner EvanschitzkyAlliance Manchester Business School, The University of ManchesterVerifisert e-postadresse på manchester.ac.uk