| Purchase intention survey of millennials towards online fashion stores RS Sethi, J Kaur, D Wadera Academy of Marketing Studies Journal 22 (1), 1-16, 2018 | 109 | 2018 |
| Sustainable consumption practices in Indian households: A saga of environment management linked to Indian ethos and generational differences J Kaur, E Mogaji, D Wadera, S Gupta Society and Business Review 17 (3), 441-468, 2022 | 60 | 2022 |
| Impact of materialism on purchase intention of sustainable luxury goods: an empirical study in India J Kaur, R Parida, S Ghosh, R Lavuri Society and Business Review 17 (1), 22-44, 2022 | 50 | 2022 |
| Exploring the impact of gamification elements in brand apps on the purchase intention of consumers J Kaur, R Lavuri, R Parida, SV Singh Journal of Global Information Management (JGIM) 31 (1), 1-30, 2023 | 46 | 2023 |
| Consumer behavior in the metaverse J Kaur, E Mogaji, M Paliwal, S Jha, S Agarwal, SA Mogaji Journal of Consumer Behaviour 23 (4), 1720-1738, 2024 | 40 | 2024 |
| Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory HI Maseeh, D Sangroya, C Jebarajakirthy, M Adil, J Kaur, MP Yadav, ... Psychology & Marketing 39 (12), 2302-2327, 2022 | 40 | 2022 |
| Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision? J Kaur, R Lavuri, P Thaichon, B Martin Asia Pacific Journal of Marketing and Logistics 35 (6), 1532-1551, 2022 | 37 | 2022 |
| Critical success factors for operational excellence initiatives in manufacturing: a meta-analysis J Antony, V Swarnakar, N Gupta, J Kaur, R Jayaraman, GL Tortorella, ... Total Quality Management & Business Excellence 34 (9-10), 1152-1172, 2023 | 29 | 2023 |
| Health tourism in India growth and opportunities J Kaur, G Hari Sundar, D Vaidya, S Bhargava Indian Institute of Management Kozhikode, 2007 | 29 | 2007 |
| Their control will make or break the sustainable clothing deal-a study of the moderating impact of actual behavioural control on the purchase intention-behaviour gap for … J Kaur, N Bhardwaj Australasian Accounting, Business and Finance Journal 15 (5), 59, 2021 | 26 | 2021 |
| Factors impacting innovation performance for entrepreneurs in India S Gupta, R Saha, J Kaur, S Kathuria, J Paul International Journal of Entrepreneurial Behavior & Research 27 (2), 356-377, 2021 | 23 | 2021 |
| Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants PK Sattarapu, D Wadera, NP Nguyen, J Kaur, S Kaur, E Mogaji Journal of Consumer Behaviour 23 (2), 278-298, 2024 | 21 | 2024 |
| Deciphering ‘urge to buy’: A meta-analysis of antecedents J Paul, DJ Kaur, DS Arora, MSV Singh International Journal of Market Research 64 (6), 773-798, 2022 | 21 | 2022 |
| Cohesion as a cardinal antecedent in virtual team performance: A meta-analysis M Chaudhary, S Chopra, J Kaur Team Performance Management: An International Journal 28 (5/6), 398-414, 2022 | 20 | 2022 |
| To study the factors effecting purchase of green products and their relation to the purchase decision of green products for generation Z in India J Kaur, V Duggal, S Suri Journal of Asia Entrepreneurship and Sustainability 14 (2), 21-63, 2018 | 18 | 2018 |
| Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic R Lavuri, J Kaur, P Thaichon Asia Pacific Journal of Marketing and Logistics 35 (10), 2395-2411, 2023 | 17 | 2023 |
| A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior J Kaur, N Bhardwaj, R Fernandes, V Vidya, NA Farooqui Journal of Islamic Marketing 14 (11), 2845-2870, 2023 | 17 | 2023 |
| Comparing sustainability practices in luxury brands: A conceptual model D Wadera, J Kaur Journal of Asia Entrepreneurship and Sustainability 15 (3), 151-194, 2019 | 15 | 2019 |
| Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers: A parallel mediation approach J Kaur, S Gupta, LB Singh Journal of Consumer Marketing 40 (7), 842-853, 2023 | 14 | 2023 |
| To study the impact of social media marketing on the buying behavior of the millennial parents R Arora, V Duggal, J Kaur Journal of Asia Entrepreneurship and Sustainability 16 (1), 57-95, 2020 | 13 | 2020 |