| What ChatGPT Tells Us about Gender: A Cautionary Tale about Performativity and Gender Biases in AI N Gross Social Sciences 12 (8), 435, 2023 | 108 | 2023 |
| Market failures and market framings: Can a market be transformed from the inside? S Geiger, N Gross Organization Studies 39 (10), 1357-1376, 2018 | 85 | 2018 |
| Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective N Gross, D Carson, R Jones Journal of Research in Marketing and Entrepreneurship 16 (2), 105-127, 2014 | 67 | 2014 |
| A tidal wave of inevitable data? Assetization in the consumer genomics testing industry S Geiger, N Gross Business & Society 60 (3), 614-649, 2021 | 41 | 2021 |
| Does hype create irreversibilities? Affective circulation and market investments in digital health S Geiger, N Gross Marketing Theory 17 (4), 435-454, 2017 | 41 | 2017 |
| Liminality and the entrepreneurial firm: Practice renewal during periods of radical change N Gross, S Geiger International Journal of Entrepreneurial Behavior & Research 23 (2), 185-209, 2017 | 35 | 2017 |
| ‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work N Gross, M Laamanen Journal of Marketing Management 34 (13-14), 1172-1195, 2018 | 21 | 2018 |
| ‘Hey, you there! Marketing!’On ideology and (mis) interpellation of the marketing educator as subject N Gross, M Laamanen Journal of Marketing Management 38 (3-4), 309-332, 2022 | 15 | 2022 |
| Digital health's impact on integrated care, carer empowerment and patient-centeredness for persons living with dementia N Gross, V Byers, S Geiger Health Policy and Technology 10 (3), 100551, 2021 | 13 | 2021 |
| Tech sharing, not tech hoarding: Covid-19, global solidarity, and the failed responsibility of the pharmaceutical industry S Geiger, N Gross Organization 31 (3), 567-582, 2024 | 12 | 2024 |
| Choreographing for public value in digital health? N Gross, S Geiger Big Data & Society 10 (2), 20539517231220622, 2023 | 6 | 2023 |
| Leaning in or falling over? Epistemological liminality and the knowledges that make a market S Geiger, N Gross Journal of Cultural Economy, 1-14, 2022 | 4 | 2022 |
| A Multimethod Qualitative Approach to Exploring Multisided Platform Business Models in Health Care N Gross, S Geiger Sage Research Methods: Business, 2023 | 3 | 2023 |
| Integrative or autonomous? mental models and experimentation-driven business model innovation N Gross, P McNamara, O Ryazanova, N Connolly Academy of Management Proceedings 2016 (1), 15886, 2016 | 2 | 2016 |
| Critical reflexivity as the last frontier to uncover and change the ideologies buried behind practices N Gross Nurturing modalities of inquiry in entrepreneurship research: Seeing the …, 2023 | 1 | 2023 |
| Is the EU doing enough to protect health data from AI-powered Big Tech? N Gross Silicon Republic, 2024 | | 2024 |
| A powerful potion for a potent problem: transformative justice for generative AI in healthcare N Gross AI and Ethics, 1-13, 2024 | | 2024 |
| Tinkering in Markets for Collective Goods: Experiments, Exceptionalities and the Case of HIV Medications N Gross, S Geiger Cambridge University Press, 2024 | | 2024 |
| Addressing Data Inequalities for Artificial Intelligence Technologies in Healthcare: Ways Forward for Policymaking N Gross Dublin City Community Coop, 2024 | | 2024 |
| Mental health apps: Not a friend but a foe for public health N Gross https://epha.org/mental-health-apps-not-a-friend-but-a-foe-for-public-health/, 2024 | | 2024 |
