Thorsten Hennig-Thurau

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Dwayne D. GremlerDistinguished Research Professor, Bowling Green State UniversityVerifisert e-postadresse på bgsu.edu
Kevin GwinnerKansas State UniversityVerifisert e-postadresse på ksu.edu
Mark B HoustonProfessor of Marketing, Texas Christian UniversityVerifisert e-postadresse på tcu.edu
Michael PaulProfessor of Marketing, University of AugsburgVerifisert e-postadresse på wiwi.uni-augsburg.de
Markus GrothUNSW SydneyVerifisert e-postadresse på unsw.edu.au
André MarchandLeipzig University, GermanyVerifisert e-postadresse på wifa.uni-leipzig.de
Vincent MitchellVisiting Professor of Marketing, The University of Sydney Business SchoolVerifisert e-postadresse på sydney.edu.au
Henrik SattlerUniversity of HamburgVerifisert e-postadresse på uni-hamburg.de
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichVerifisert e-postadresse på lmu.de
Caroline WiertzBayes Business School (formerly Cass), City, University of LondonVerifisert e-postadresse på city.ac.uk
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyVerifisert e-postadresse på wiwi.uni-frankfurt.de
Raoul V. KüblerESSEC Business SchoolVerifisert e-postadresse på essec.edu
Ann-Kristin KupferKIT (Karlsruhe Institute of Technology)Verifisert e-postadresse på kit.edu
Lara LobschatAssistant Professor of Marketing, Maastricht UniversityVerifisert e-postadresse på maastrichtuniversity.nl
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciVerifisert e-postadresse på northwestern.edu
Arvind RangaswamyPenn State UniversityVerifisert e-postadresse på psu.edu
Sonja GenslerMarketing Center MünsterVerifisert e-postadresse på uni-muenster.de
Gerrit CziehsoManager - ALDI Data & Analytics Services GmbHVerifisert e-postadresse på cziehso.de
Klaus-Peter WiedmannProfessor Marketing and Management, Leibniz Universität HannoverVerifisert e-postadresse på m2.uni-hannover.de
Thomas RudolphProfessor of Marketing and Retail ManagementVerifisert e-postadresse på unisg.ch

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Thorsten Hennig-Thurau

University of Muenster

Verifisert e-postadresse på wiwi.uni-muenster.de - Startside

Marketing social media digitalization entertainment industries metaverse


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler Journal of interactive marketing 18 (1), 38-52, 2004	11102	2004
Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality T Hennig-Thurau, KP Gwinner, DD Gremler Journal of service research 4 (3), 230-247, 2002	3803	2002
The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development T Hennig‐Thurau, A Klee Psychology & Marketing 14 (8), 737-764, 1998	2729	1998
The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010	2642	2010
Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet T Hennig-Thurau, G Walsh, G Walsh International journal of electronic commerce 8 (2), 51-74, 2003	1856	2003
Are all smiles created equal? How emotional contagion and emotional labor affect service relationships T Hennig-Thurau, M Groth, M Paul, DD Gremler Journal of marketing 70 (3), 58-73, 2006	1557	2006
Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention T Hennig‐Thurau Journal of Service Management 15 (5), 460-478, 2004	1390	2004
Modeling and managing student loyalty: An approach based on the concept of relationship quality T Hennig-Thurau, MF Langer, U Hansen Journal of service research 3 (4), 331-344, 2001	1285	2001
Customer reactions to emotional labor: The roles of employee acting strategies and customer detection accuracy M Groth, T Hennig-Thurau, G Walsh Academy of management Journal 52 (5), 958-974, 2009	899	2009
Social commerce: a contingency framework for assessing marketing potential MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann Journal of interactive marketing 27 (4), 311-323, 2013	767	2013
Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities A Marchand, T Hennig-Thurau Journal of interactive marketing 27 (3), 141-157, 2013	667	2013
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies T Hennig-Thurau, C Wiertz, F Feldhaus Journal of the Academy of Marketing Science 43, 375-394, 2015	590	2015
Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being. SD Pugh, M Groth, T Hennig-Thurau Journal of applied psychology 96 (2), 377, 2011	572	2011
Consumer file sharing of motion pictures T Hennig-Thurau, V Henning, H Sattler Journal of marketing 71 (4), 1-18, 2007	522	2007
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies T Hennig-Thurau, CF Hofacker, B Bloching Journal of interactive marketing 27 (4), 237-241, 2013	487	2013
Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention T Hennig-Thurau Springer Science & Business Media, 2000	436	2000
German consumer decision‐making styles G Walsh, VW MITCHELL, T Hennig‐Thurau Journal of Consumer Affairs 35 (1), 73-95, 2001	420	2001
Does customer demotion jeopardize loyalty? T Wagner, T Hennig-Thurau, T Rudolph Journal of marketing 73 (3), 69-85, 2009	403	2009
Relationship quality and customer retention through strategic communication of customer skills T Hennig-Thurau Journal of marketing management 16 (1-3), 55-79, 2000	394	2000
Consumer confusion proneness: scale development, validation, and application G Walsh, T Hennig-Thurau, VW Mitchell Journal of Marketing Management 23 (7-8), 697-721, 2007	378	2007

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