Dr. Anish Yousaf, PhD., FHEA

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Medforfattere

Abhishek MishraProfessor, Indian Institute of Management IndoreVerifisert e-postadresse på iimidr.ac.in
Anil GuptaProfessor, University of Jammu (India)Verifisert e-postadresse på jammuuniversity.ac.in
Insha AminSenior Lecturer Marketing, Nottingham Trent University, United KinngdomVerifisert e-postadresse på ntu.ac.uk
Makhmoor BashirAssociate Professor of Business Strategy at CBE (AACSB Accredited), Qassim UniversityVerifisert e-postadresse på qu.edu.sa
Neelika Arora (PhD)Central University of JammuVerifisert e-postadresse på cujammu.ac.in
Nedra Bahri AmmariProfessor in MarketingVerifisert e-postadresse på ihec.ucar.tn
Maher N. ItaniAjman UniversityVerifisert e-postadresse på ajman.ac.ae
José António C. SantosCoordinating Professor, ESGHT/University of the AlgarveVerifisert e-postadresse på ualg.pt
Babak Taheri (Prof)Texas A&M UniversityVerifisert e-postadresse på agnet.tamu.edu
Sandeep WaliaProfessor and Associate DeanVerifisert e-postadresse på lpu.co.in
Muhammet KesginAssociate Professor Saunders College of Business at Rochester Institute of TechnologyVerifisert e-postadresse på rit.edu
Dhouha JaziriUniversity of SousseVerifisert e-postadresse på fsegso.u-sousse.tn
Dr. Rajesh VermaProfessor of Strategy & Marketing, Mittal School of Business (ACBSP, USA Accredited), LPUVerifisert e-postadresse på lpu.co.in
Dr Anand AgrawalMuthoot Business School, Kochi, IndiaVerifisert e-postadresse på mgits.ac.in
Martin GannonSenior Lecturer in Entrepreneurship, University of EdinburghVerifisert e-postadresse på ed.ac.uk
M Muzamil NaqshbandiDubai Business School | University of DubaiVerifisert e-postadresse på ud.ac.ae
Subhendu DeyIndus Business AcademyVerifisert e-postadresse på iba.ac.in
Dr. Mohd FarhanAssociate ProfessorVerifisert e-postadresse på lpu.co.in
Tapan SarkerProfessor, University of Southern QueenslandVerifisert e-postadresse på unisq.edu.au
Prof. Gomaa AgagNottingham Business School (UK).Verifisert e-postadresse på ntu.ac.uk

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Dr. Anish Yousaf, PhD., FHEA

Senior Lecturer, Department of Marketing, Nottingham Business School, Nottingham Trent University

Verifisert e-postadresse på ntu.ac.uk - Startside

Human-Tech Interaction Emerging Technologies Sports Marketing & Branding Consumer-Tourist Behaviour


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Tourist Motivations to Travel: A Theoretical Perspective into Existing Literature A Yousaf, I Amin, JAC Santos Tourism and Hospitality Management 24 (1), 1-16, 2018	304*	2018
HOW PRE-ADOPTION EXPECTANCIES SHAPE POST-ADOPTION CONTINUANCE INTENTIONS: AN EXTENDED EXPECTATION-CONFIRMATION MODEL A Gupta, A Yousaf, A Mishra International Journal of Information Management, 2020	285	2020
Social comparison and continuance intention of smart fitness wearables: An extended expectation confirmation theory perspective A Gupta, N Dhiman, A Yousaf, N Arora Behaviour & Information Technology 40 (13), 1341-1354, 2021	183	2021
Understanding Factors Influencing Elderly Diabetic Patients’ Continuance Intention to Use Digital Health Wearables: Extending the Technology Acceptance Model (TAM) A Ahmad, T Rasul, A Yousaf, U Zaman Journal of Open Innovation, 2020	117	2020
What Shapes E-Learning Effectiveness among Tourism Education Students? An Empirical Assessment during COVID19 I Amin, A Yousaf, S Walia, M Bashir Journal of Hospitality, Leisure, Sport & Tourism Education, 2021	100	2021
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms   A Yousaf, A Mishra, B Taheri, M Kesgin Information & Management, 2021	94	2021
Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India A Yousaf, A Mishra, M Bashir Studies in Higher Education, 1-14, 2019	84	2019
EFFECT OF MESSAGE ORIENTATION/VIVIDNESS ON CONSUMER ENGAGEMENT FOR TRAVEL BRANDS ON SOCIAL NETWORKING SITES A Yousaf, I Amin, D Jaziri, A Mishra Journal of Product and Brand Management 31 (1), 44–57, 2021	77	2021
Sports Celebrity Personality and Purchase Intention: The Role of Endorser Brand Congruence, Brand Credibility and Brand Image Transfer J Rai, A Yousaf, M Singh, A Singh Sport, Business, Management: An International Journal, 2021	74	2021
Disruptive business model innovation: How a tech firm is changing the traditional taxi service industry M Bashir, A Yousaf, R Verma Indian Journal of Marketing 46 (4), 49-59, 2016	71	2016
Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations A Yousaf, I Amin, A Gupta Tourism and hospitality management 23 (1), 119-137, 2017	58	2017
From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction A Yousaf, A Mishra, A Gupta Journal of Retailing and Consumer Services, 2021	46	2021
The role of augmented reality in shaping purchase intentions and WOM for luxury products D Nawres, BA Nedra, A Yousaf, A Mishra Journal of Business Reseach 171, 114368, 2024	31	2024
CUSTOMER ACCEPTANCE OF HUMANOID SERVICE ROBOTS IN HOTELS: MODERATING EFFECTS OF SERVICE VOLUNTARINESS AND CULTURE S Narjesse, B Kaouther Mansour, N Bahri-Ammari, A Yousaf, A Mishra International Journal of Contemporary Hospitality Management 36 (6), 1844-1867, 2024	31	2024
Like it but dont comment: Manipulating the engagement of sports fans in social media A Agrawal, A Gupta, A Yousaf International Journal of Sport Management and Marketing, 2018	24	2018
Concurrent Sponsorships: Implications for Sponsoring Brands and Sponsored Property A Yousaf, A Mishra, A Gupta Marketing Intelligence and Planning, 2018	21	2018
Green Marketing & CSR: A Proactive & Innovative Tool to Gain Competitive Excellence. M Bashir, A Yousaf, AA Wani Journal of Supply Chain Management Systems 5 (2), 2016	21	2016
Mapping Sponsorship-linked Marketing in Indian Premier League A Gupta, A Yousaf, N Arora IIM Kozhikode Society & Management Review 2 (1), 61-72, 2013	21	2013
Revisiting spectator-based sports team reputation: strategic implications for team managers A Yousaf, M Bashir, A Mishra Corporate Reputation Review 23, 1-12, 2020	20	2020
Sport team brand-equity index: a new measurement A Yousaf, A Gupta, A Mishra Journal of Indian Business Research 9 (2), 169-188, 2017	19	2017

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