| Investigating the determinants of behavioral intentions of generation Z for recycled clothing: An evidence from a developing economy P Chaturvedi, K Kulshreshtha, V Tripathi Young Consumers 21 (4), 403-417, 2020 | 199 | 2020 |
| Brand experience-brand love relationship for Indian hypermarket brands: The moderating role of customer personality traits D Singh, N Bajpai, K Kulshreshtha Journal of Relationship Marketing 20 (1), 20-41, 2021 | 87 | 2021 |
| Importance of consumer-based green brand equity: Empirical evidence U Khandelwal, K Kulshreshtha, V Tripathi Paradigm 23 (1), 83-97, 2019 | 85 | 2019 |
| Investigating the impact of restaurants' sustainable practices on consumers' satisfaction and revisit intentions: a study on leading green restaurants P Chaturvedi, K Kulshreshtha, V Tripathi, D Agnihotri Asia-Pacific Journal of Business Administration 16 (1), 41-62, 2024 | 69 | 2024 |
| Understanding e-leadership: Please mind the gap K Kulshreshtha, G Sharma Technological Forecasting and Social Change 168, 120750, 2021 | 67 | 2021 |
| From restaurant to cloud kitchen: Survival of the fittest during COVID-19 An empirical examination K Kulshreshtha, G Sharma Technological Forecasting and Social Change 179, 121629, 2022 | 59 | 2022 |
| Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram D Agnihotri, P Chaturvedi, K Kulshreshtha, V Tripathi Asia Pacific Journal of Marketing and Logistics 35 (10), 2377-2394, 2023 | 57 | 2023 |
| Human resource management model with ICT architecture: solution of management & understanding of psychology of human resources and corporate social responsibility N Sharma, P William, K Kulshreshtha, G Sharma, DB Haralayya, ... Available at SSRN 5000303, 2023 | 55 | 2023 |
| Foresight for online shopping behavior: a study of attribution for “what next syndrome” G Sharma, N Bajpai, K Kulshreshtha, V Tripathi, P Dubey foresight 21 (2), 285-317, 2019 | 49 | 2019 |
| Emergence of social media as new normal during COVID-19 pandemic: a study on innovative complaint handling procedures in the context of banking industry D Agnihotri, K Kulshreshtha, V Tripathi International Journal of Innovation Science 14 (3/4), 405-427, 2022 | 47 | 2022 |
| Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach K Kulshreshtha, N Bajpai, V Tripathi International Journal of Business Forecasting and Marketing Intelligence 3 …, 2017 | 45 | 2017 |
| Artificial intelligence perspective framework of the smart finance and accounting management model AYB Ahmad, A Tiwari, MA Nayeem, BK Biswal, DP Satapathy, ... International Journal of Intelligent Systems and Applications in Engineering …, 2024 | 42 | 2024 |
| Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight P Dubey, N Bajpai, S Guha, K Kulshreshtha Journal of Research in Marketing and Entrepreneurship 22 (1), 1-19, 2020 | 41 | 2020 |
| Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption P Chaturvedi, K Kulshreshtha, V Tripathi Management of Environmental Quality: An International Journal 33 (3), 625-643, 2022 | 37 | 2022 |
| Cause-related marketing: an exploration of new avenues through conjoint analysis K Kulshreshtha, N Bajpai, V Tripathi, G Sharma Benchmarking: An International Journal 26 (6), 2017-2050, 2019 | 36 | 2019 |
| Discriminating market segments using preferential green shift: a conjoint approach K Kulshreshtha, V Tripathi, N Bajpai, P Dubey foresight 19 (4), 386-408, 2017 | 36 | 2017 |
| Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach K Kulshreshtha, N Bajpai, V Tripathi, G Sharma International Journal of Product Development 23 (2-3), 212-243, 2019 | 34 | 2019 |
| A comprehensive state-of-the-art review on the recent developments in greenhouse drying A Ahmad, O Prakash, A Kumar, R Chatterjee, S Sharma, V Kumar, ... Energies 15 (24), 9493, 2022 | 32 | 2022 |
| Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling K Kulshreshtha, V Tripathi, N Bajpai Journal of Creative Communications 12 (3), 1-18, 2017 | 29 | 2017 |
| “Actions speak louder than words”: an impact of service recovery antecedents on customer delight in quick-service restaurants D Agnihotri, K Kulshreshtha, V Tripathi, P Chaturvedi Asia-Pacific Journal of Business Administration 14 (4), 421-444, 2022 | 28 | 2022 |